Lendlease is Australia’s leading real estate business with International operations. Our core expertise is in Investment Management, Development, and Construction. For more than 60 years, we have created thriving places around the globe.
Lendlease Singapore is currently seeking a highly motivated and hands-on Marketing Executive, Workplace to support the planning and execution of marketing, tenant engagement, and community-building, placemaking, and digital marketing initiatives across the workplace portfolio.
The role is responsible for driving engagement through both physical and digital touchpoints, including workplace tenant engagement app, events, partnerships, communications and workplace experience programmes.
Working closely with internal stakeholders, tenants, agencies, and partners, the executive plays a key role in enhancing tenant satisfaction, fostering a vibrant workplace community, and supporting overall asset performance.
Responsibilities:
Tenant Engagement & Community Building
Develop and execute tenant engagement programmes, workplace activations, and community events that enhance the workplace experience.
Build strong relationships with office tenants and act as a key point of contact for marketing-related initiatives.
Develop programmes that encourage networking, collaboration, and community participation among tenants.
Support initiatives that enhance tenant experience and strengthen community connections within the workplace ecosystem.
Coordinate tenant communications, surveys, and feedback channels to understand workplace needs and improve engagement.
Workplace Tenant Engagement Platform / App Management
Manage and optimise the workplace tenant engagement app and related digital platforms to enhance tenant experience and communication.
Plan and execute digital engagement campaigns, including events, rewards, promotions, wellness programmes, and community initiatives through the app.
Maintain app content, event listing, exclusive perks, community updates, and workplace announcements.
Drive user adoption and engagement through onboarding initiatives, targeted communications, and promotional campaigns.
Monitor key app performance metrics, including registrations, monthly active users, engagement rates, and campaign participation.
Analyse user behaviour and feedback to identify opportunities for improving adoption and engagement.
Work closely with technology vendors and internal teams to ensure platform functionality, content accuracy, and system enhancements.
Support the implementation of new digital engagement features and workplace services within the platform.
Marketing Campaigns & Event s
Support the planning, coordination, and execution of integrated marketing campaigns that promote workplace amenities, services, events, and tenant benefits.
Coordinate end-to-end event management, including planning, logistics, vendor management, budgeting, and onsite execution.
Liaise with agencies, vendors, and partners to ensure timely delivery of marketing initiatives.
Track campaign performance and prepare post-campaign evaluation reports.
Content, Communications & Digital Marketing
Manage workplace digital channels, including website content, EDMs, tenant portals, social media, and digital screens.
Create and curate engaging content that promotes workplace events, amenities, community stories, and tenant benefits.
Ensure marketing materials and digital content remain accurate, relevant, and up to date.
Monitor digital engagement metrics and recommend improvements.
Partnerships & Sponsorships
Identify and cultivate partnerships with tenants, community groups, wellness providers, sustainability partners, and service operators.
Coordinate joint marketing opportunities and sponsorship activations.
Assist in securing value-in-kind partnerships to enhance workplace activations and tenant experiences.
Market Research & Insights
Conduct market research and benchmarking on workplace trends, tenant engagement practices,…