L‑Acoustics is the world leader in premium professional sound systems for live events. From world-class artists on tour, to major music festivals in every genre, to opening and closing ceremonies of planetary sporting events, we are the trusted choice of event professionals who require extreme reliability and fidelity show after show.
Designed and manufactured in Europe, and available in 80 countries globally, L-Acoustics employs over 1300 people worldwide, with 20% of team resources devoted to R&D and application. Our products are built to the highest professional and sustainable standards, which we, continue to define and elevate.
The Director of Product Marketing is responsible for developing and executing the product marketing vision for a portfolio of professional audio solutions, including loudspeakers, electronics, software platforms, and associated services. This role serves as the bridge between product management, engineering, sales, and marketing to ensure successful product positioning, market adoption, and revenue growth.
The Director of Product Marketing lead a team of product marketing professionals focused on delivering compelling product stories, successful product launches, and integrated marketing programs that strengthen the company's leadership position in the professional audio industry.
Key Responsibilities
Strategic Product Marketing Leadership
Develop and implement the global product marketing strategy across loudspeakers, audio electronics, software solutions, and professional services.
Define product positioning, messaging frameworks, value propositions, and market segmentation strategies.
Partner closely with executive leadership to align product marketing initiatives with corporate growth objectives.
Identify emerging market opportunities, customer needs, and competitive threats to inform business and product strategy.
Go-to-Market Excellence
Lead cross-functional launch planning and execution for new products, software releases, services, and technology platforms.
Develop comprehensive go-to-market strategies that drive awareness, demand generation, channel engagement, and market adoption.
Collaborate with Product Management and R&D teams to translate technical innovations into compelling customer benefits.
Ensure consistent messaging and brand alignment across all customer touchpoints.
Team Leadership and Development
Build, mentor, and develop a high-performing product marketing organization.
Foster a culture of accountability, innovation, collaboration, and continuous improvement.
Establish clear goals, performance metrics, and career development plans for team members.
Drive project prioritization and resource allocation to maximize business impact.
Market Intelligence and Competitive Strategy
Lead competitive analysis efforts across professional audio, loudspeakers, electronics, software, and adjacent markets.
Monitor customer trends, industry developments, market dynamics, and emerging technologies.
Provide actionable market insights to Product Management, Sales Leadership, and Executive Management.
Champion customer-centric decision-making throughout the organization.
Sales Enablement and Commercial Support
Develop sales enablement tools, training programs, presentations, and product content that support revenue growth.
Partner with regional sales teams, channel partners, distributors, and system integrators to ensure successful market execution.
Help define product launch objectives, pricing strategies, and commercialization plans.
Support key customer engagements, strategic accounts, and industry events as a subject matter expert.
Marketing Program Execution
Guide the creation of product campaigns, thought leadership content, technical marketing materials, and digital marketing initiatives.
Collaborate with Corporate Marketing on integrated campaigns that drive lead generation and customer engagement.
Oversee content development including videos, case studies, webinars, product…