Job Summary:
Department: Marketing Partnerships, UK
Location: Farringdon, London
Reports to: Head of Digital Marketing
Working Hours: Full time
Job Type: Permanent
Role Description
Live Nation, part of Live Nation Entertainment, is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management. Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans: before, during and after events.
The Marketing Partnerships department is responsible for commercial brand partnerships across the Live Nation family. Our digital programmes, capabilities and expert execution are a renowned and vital element that make Live Nation a leader in our industry and in the wider sponsorship landscape. The position of Digital Director is an integral leadership position within this successful and high performing team.
The Digital Director is a delivery-focused leadership role within Marketing Partnerships, reporting to the Head of Digital Marketing. Working within the strategic direction set by the Head, the role is responsible for planning and delivering the digital elements of brand partnerships – from shaping ideas in response to client briefs, to the successful delivery of campaigns by internal teams and production agencies. The role requires a detailed knowledge of digital marketing (owned and bought media) as well as social-led content. Proven experience of seamlessly delivering complex multi-channel campaigns with internal stakeholders, production agencies and commercial brands.
What we can offer you
Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.
Who you are
Competencies / Skills / Knowledge / Experience
Worked in digital within a commercial setting (preferably partnership experience)
Have solid experience of digital media, content and reporting
Excellent understanding of targeting consumer groups across owned and bought media
Expert in creating digital marketing programmes in response to client
Experienced in media planning, and in briefing and managing production agencies
Confident line manager, who enjoys leading a delivery team and working closely with a Head of Digital Marketing
Behaviours
The following attributes determine how the role will be carried out and are required to be a success
A collaborative team player who builds strong relationships across internal teams, clients and production agency partners
Brings a confident, credible and composed presence to meetings, pitches and senior stakeholder discussions
Brings a commercial, upsell-minded approach to every client conversation, always connecting digital back to brand outcomes and the next opportunity to grow the partnership.
Leads with calm and sound judgement in a fast-moving environment, creating clarity and momentum for the team
Takes ownership, proactively resolves challenges and shares for collective learning
Supports, mentors and develops colleagues, fostering an inclusive and high-performing team culture
What the role includes
Digital planning and client solutions
Work closely with Account Management, who lead client relationships and objectives, to develop commercially compelling, insight-led digital programmes for brand partners, within the strategic direction set by the Head of Digital Marketing.
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