Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com .
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE ROLE
The Digital Media Strategy & Planning Manager I owns full-funnel digital media strategy and execution as part of the Digital Marketing team. This role develops and presents data-driven media plans, owns direct media buying from RFP through activation, and turns performance data into clear recommendations for tour marketers and internal stakeholders. This role supports individual Live Nation tour(s), a Ticketmaster category or TMS client(s). The ideal candidate is a strategic thinker who uses AI tools and data dashboards to move faster, brings their own judgment and point of view to every recommendation, and enjoys mentoring junior team members.
WHAT THIS ROLE WILL DO
Media Strategy, Planning & Execution
Develop and present full-funnel, data-driven media strategies aligned with event goals and audience insights
Own the direct media buying process, from vendor RFP and negotiation through activation
Oversee campaign execution across platforms, ensuring delivery, pacing and performance are aligned to KPIs
Lead reporting strategy and partner with Analytics to generate insights and recommendations
Evaluate media performance, implement optimizations and inform broader strategic direction
Cross-Functional Collaboration
Partner with Marketing, Analytics and Creative teams to align on strategy and execution
Build cohesive campaigns across paid, earned and owned channels
Contribute ideas and point of view in strategic planning sessions
Client & Stakeholder Management
Serve as a point of contact for tour marketers, category managers and external vendors
Communicate media performance and strategic recommendations clearly and persuasively
Team Leadership & Development
Mentor Specialists and Associates through guidance, training and feedback
Support onboarding of new team members and delegate tasks to scale workload
Industry & Business Insight
Track platform changes and industry trends to surface new opportunities
Apply knowledge of business priorities across clients, categories and tour cycles to media planning
Provide competitive insights to internal stakeholders and clients
AI-Assisted Work & Critical Thinking
Use AI to speed up analysis and drafts, while owning the strategic POV and the story behind the recommendation
Test AI recommendations against benchmarks and past learnings before presenting
WHAT THIS PERSON WILL BRING
Bachelor’s degree in Marketing, Advertising, Business or a related field
4+ years of experience in digital paid media (offline media a plus)
Moderate to deep experience with at least one major media platform or tool, such as: Ad Serving: Campaign Manager 360 (CM360)
Search: Google Ads, SA360
Social: Meta Business Manager
Programmatic: The Trade Desk
Project Management: Asana
Proven ability to manage campaigns end-to-end across multiple digital platforms
Experience with direct media buying, including RFPs and vendor negotiation
Strong Excel and data analysis…