Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com .
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE ROLE
The Digital Media Strategy & Planning Specialist supports the development and execution of digital media campaigns on the Digital Marketing team. Key responsibilities include helping build multi-channel media plans, supporting campaign setup and QA, and coordinating with internal teams and channel partners in a fast-paced, results-oriented environment. This role supports individual Live Nation tour(s), a Ticketmaster category or TMS client(s). The ideal candidate is detail-oriented, curious about data, and eager to grow into media strategy.
THE ROLE
Media Planning & Execution
Assist in developing data-driven, multi-channel digital media plans (Direct, Paid Search, Social and Programmatic) using internal tools and performance data
Support campaign setup and trafficking, including creative delivery, tag management and vendor coordination
QA campaign launches to ensure accuracy and consistent execution across platforms
Partner with media buyers to support campaign actualization, invoicing and reporting
Upload third-party performance reports and support non-core reporting tasks
Project Management
Maintain up-to-date campaign task tracking in Asana
Coordinate and track key deadlines, live dates and creative delivery timelines
Provide timely updates and assets to internal buying teams
Performance & Industry Knowledge
Understand top-line media performance metrics and suggest optimizations
Stay informed on media trends and platform developments relevant to our business
AI-Assisted Work & Critical Thinking
Check AI and dashboard insights against platform data and tour context
Explain in your own words what a metric means and why it moved
Flag when AI output is missing context (e.g., on-sale timing, market nuance)
WHAT THIS PERSON WILL BRING
Bachelor’s degree in Marketing, Business, or related subject
2+ years of experience in digital paid media (offline media a plus)
Experience with at least one major media platform or tool, such as: Ad Serving: Campaign Manager 360 (CM360)
Search: Google Ads, SA360
Social: Meta Business Manager, TikTok, Snapchat, Pinterest, X
Programmatic: The Trade Desk, DV360
Project Management: Asana
Foundational knowledge of media math and the digital media landscape
Proficiency in Microsoft Excel, including formulas, pivot tables and lookups
Strong accuracy and attention to detail
Comfort using AI tools and dashboards, with the judgment to check outputs before sharing
Ability to thrive in a fast-paced, high-volume environment
Excellent verbal and written communication skills, including across teams
Agency experience a plus
A passion for digital, with an active interest in online advertising and industry trends
BENEFITS & PERKS
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or…