Job Summary:
WHO ARE YOU?
Are you passionate about consumer products and motorsports? Do you thrive in apparel and accessories design? Then you’re in luck! We are looking for a seasoned, creative, and collaborative design leader who can flex across apparel design, product strategy, trend direction, and cross-functional execution. Is this you? Read on…
WHO ARE WE?
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.
Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.
Insomniac is expanding its presence into motorsports apparel and merchandise, working with leading global brands and partners to create products that bring together the worlds of music, motorsport, and culture.
THE ROLE
Insomniac is looking for a Director, Apparel & Accessories Design- Consumer Products - Motorsports to lead the creative direction, design organization and execution of apparel and accessories across the Consumer Products - Motorsports portfolio. This role establishes the functional design strategy and operating direction for multiple product categories, seasonal collections and consumer opportunities, translating brand direction, consumer insights, and market trends into compelling global products with locally relevant narratives.
The Director leads design management and apparel, accessories and graphic designers. The role is accountable for team performance, creative quality, talent development, resource allocation, design-process effectiveness, and cross-functional delivery. Partnering closely with Product Line Management, Product Development, Merchandising, Marketing, and external partners, the Director ensures collections are commercially relevant, technically feasible, on brand, and delivered on time.
The position reports to the SVP, Consumer Products - Motorsports. This is a full time, on site position with work at events and approximately 30% domestic and international travel.
RESPONSIBILITIES
Creative and Functional Leadership
Establish and execute the near-and medium-term creative direction, design strategy, and operating plan for Consumer Products - Motorsports decision apparel and accessories portfolio
Lead design direction across multiple product categories, ensuring collections reflect brand strategy, target-consumer needs, key seasonal concepts, geographic assortment needs, and commercial objectives
Translate consumer insights, cultural trends, market intelligence, and brand direction into clear seasonal creative frameworks, category strategies, and design priorities
Set and uphold standards for premium craft, product storytelling, material and color direction, it, silhouette, technical innovation and execution quality
Champion authentic product narratives and clearly communicate the strategic and consumer rationale behind design decisions to senior leadership, cross-functional partners, and external stakeholders
Maintain awareness of relevant cultural, sport, fashion and lifestyle trends; apply insights to create differentiated and consumer-relevant product
People Leadership and Talent Development
Directly manage the design management and a team of designers; establish clear goals, performance expectations, development plans, and accountability for creative and…