Job Summary:
WHO ARE YOU?
Do you enjoy dance music? Do you excel at marketing within the EDM space? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for music & culture and a love of marketing. Is this you? Read on…
WHO ARE WE?
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.
Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.
THE ROLE
Insomniac Events is looking for an enthusiastic and experienced Marketing Campaign Specialist to play an integral role in the daily operations and marketing of branded shows and festivals. This position will report to the Marketing Manager and will work in-office at the Calabasas, CA location and various on site event locations. This is not a remote position.
RESPONSIBILITIES
Specialize in creating and executing 360 marketing campaigns for shows and festivals; leading teams across digital advertising, social media, integrated technology, street marketing etc.
Partner closely with the executive producer, marketing vertical leads, artists & managers and regularly communicates key marketing information and targets to internal and external partners
Execute cultural campaigns: Tailor marketing messaging, asset selection, and promotional strategies to reflect the distinct subcultures, visual aesthetics, and sound profiles of Day Trip and Factory 93
Leverage music and artist dynamics: Drive campaign narratives around key lineup structures, special b2b sets, record label crossovers, and exclusive stage takeovers. Have a deep working knowledge, and stay current with house and techno artists.
Curate high-engagement short-form content: Identify high impact track IDS, live set clips, and stage production moments to develop authentic short-form video content (reels / tiktok) that resonates with niche house and techno communities
Target endemic media & communities: Partner with genre-specific media outlets (Resident Advisor, Dice, other house and techno blogs and pages) and monitor niche digital hubs to amplify show announcements and community engagement.
Manage marketing budgets across all assigned projects and ensure that resources are allocated effectively, efficiently, and accurately
Lead internal & external meetings as the main speaker conveying objectives & solutions
Analyze week-to-week ticketing, site traffic, social media engagement, and digital advertising data; Adapt marketing plans based on insights from this data
Be on top of new trends and techniques to execute the best and most forward-thinking campaigns for your assigned brands and projects, sharing actionable insights with the team
Ensure fluid and accurate communication across all relevant project stakeholders
Manage third party marketing campaigns for your assigned projects
Recommend process improvement initiatives pertaining to the overall marketing workflow
Report on key statistics around audience growth and engagement
Work closely with in-house design and new media (video and moving image) teams to develop marketing campaign assets; Ensuring creative requests are being submitted accurately, strategically, thoroughly, and timely
Hire and manage independent video, design, and other specialized contractors to develop…