Job Summary:
WHO ARE YOU?
Are you passionate about consumer products and motorsports? Do you thrive in retail marketing? Then you’re in luck! We are looking for a driven, creative, and culturally fluent marketer who understands the world of Formula 1 and experiential retail marketing and can flex across both traditional and digital marketing. Is this you? Read on…
WHO ARE WE?
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.
Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.
Insomniac is expanding its presence into motorsports apparel and merchandise, working with leading global brands and partners to create products that bring together the worlds of music, motorsport, and culture.
THE ROLE
Insomniac is looking for a Senior Manager of Marketing, Consumer Products to lead the strategy, planning and execution of integrated retail and consumer-products marketing initiatives across the portfolio. This senior level individual contributor role develops compelling marketing programs and fan experiences that build brand connection, support commercial objectives and drive awareness, traffic, and product demand. This position will partner with intellectual property partners directly to manage retail, ecommerce, wholesale, brand marketing, creative, digital, public relations, sales and Insomniac teams, to translate brand and business priorities into actionable marketing plans. The role leads through marketing expertise, project ownership, budget accountability, and cross-functional influence. This full time, on site position reports to the SVP, Consumer Products - Motorsports and requires work at sporting events and approximately 30% domestic and international travel.
RESPONSIBILITIES
Marketing Strategy and Planning
Develop and execute integrated retail and consumer-products marketing plans that support fan engagement, retail experiences, e-commerce, wholesale, and broader commercial objectives
Partner with intellectual property brand marketing partners and Insomniac stakeholders to translate overarching brand direction into consumer-products marketing strategies, campaign priorities, and execution plans
Lead campaign planning across the full marketing mix, including social media, digital advertising, email, public relations, influencer, partnership retail, and on-site activation channels
Use consumer insights, market trends, retail performance, campaign results, and competitive intelligence to identify opportunities and recommend marketing strategies
Develop campaign briefs, strategic recommendations, timelines, success measures, and integrated launch plans for priority initiatives
Lead ideation for distinctive retail, product, content, and fan engagement moments that reinforce brand storytelling and create memorable consumer experiences
Campaign Execution and Channel Management
Independently lead end to end execution of assigned marketing campaigns, ensuring work is delivered on time, on brand, within budget, and in alignment with approved strategy
Partner with intellectual property digital marketing stakeholders to develop coordinated content and social media plans that support campaign objectives and long term brand positioning
Lead integrated campaign…