Job Summary:
JOB DESCRIPTION – MARKETING LEAD – BRAND, EVENT & B2B (MATERNITY COVER)
Location: Berlin / Vienna
Division: Marketing GSA
Line Manager: Marketing Director GSA
Contract Terms: 30 hours per week, fixed term maternity cover
THE TEAM
The GSA Marketing team is responsible for Ticketmaster's marketing activities across Germany, Austria and Switzerland. Our mission is to grow the business by retaining existing clients, maximizing revenue potential and winning new business from both existing and new verticals. To achieve this, we deliver both B2B and B2C marketing – for our clients as well as for our own brand.
THE JOB
As Marketing Lead covering parental leave, you take on functional and disciplinary leadership of our Brand, Event & B2B Marketing team for Germany and Austria, additionally supporting our Swiss team. You ensure strategic and operational continuity of ongoing initiatives while keeping the team aligned with our global guidelines.
WHAT YOU WILL BE DOING
Provide functional and disciplinary leadership of the Brand, Event & B2B Marketing team for the GSA region during the parental leave cover period
Take ownership of the continued development and operational execution of the brand, event and B2B marketing strategy for Germany, Austria and Switzerland – within the global strategic and brand framework
Ensure alignment of the local team's activities with global guidelines, in close coordination with the EMEA team
Manage the intake and prioritization of incoming global campaigns, creative materials, and guidelines, and ensure their timely implementation by the team
Own the marketing budget for the respective area
Coordinate closely with the Director Marketing GSA on strategic priorities and resource planning
Ensure operational continuity of ongoing campaigns, events, and B2B initiatives
Provide functional and personal leadership, development and coaching for team members
Driving brand awareness & brand preference in the GSA market
Manage external agencies and partners at a strategic level
Collaborate cross-functionally with Content, Community, CRM and Performance Marketing and Sales colleagues as well as the local team in Switzerland
Report to the Director Marketing GSA on team performance, campaign results, and budget
WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
Several years of leadership experience in marketing, ideally in brand, event, or B2B marketing
Proven experience in the disciplinary leadership of a team
Strong strategic capability combined with hands-on execution skills
Experience in budget and resource management
Experience working with global/international teams and corporate structures is a plus
Confident stakeholder management across different levels of seniority
Fluent German and very good English skills
Experience in entertainment, live events, or ticketing is a plus
High degree of ownership, resilience, and the ability to quickly get up to speed within existing structures and ongoing projects
YOU (BEHAVIOURAL SKILLS)
Strong people leadership skills, with the ability to guide, motivate, and develop a team, and to lead with a positive, constructive spirit
Excellent communication skills, able to adapt to different levels of stakeholders, from team members to the Director Marketing GSA and cross-functional partners
Confident decision-maker, able to prioritize and keep initiatives moving even under time pressure or shifting circumstances
Highly adaptable, with the ability to quickly get up to speed within an existing team, ongoing projects, and established ways of working
Strong sense of ownership and accountability, comfortable stepping into a running operation and maintaining continuity
Resilient and calm under pressure, able to navigate a fast-paced, deadline-driven environment
Creative and commercially minded, balancing brand consistency with practical business needs
Collaborative and diplomatic, able to build trust quickly with the team and stakeholders
LIFE AT TICKETMASTER
We are proud to be a part…