Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com .
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE JOB
The Associate, Business Development will help grow and support the business development function for Promoted Ads, Ticketmaster's proprietary advertising platform. This role blends prospecting, client support, business operations, and marketing coordination — keeping the pipeline accurate and moving, supporting day-to-day client and operational needs, and enabling Directors to spend more time building relationships and driving growth. You'll become a subject-matter expert on the Promoted Ads product, leading demos and discovery calls and serving as the voice of the client to Product. This is a strong opportunity for someone who is curious, dependable, thorough, process-minded, and client-focused, and eager to build a career in business development or sales.
WHAT THIS ROLE WILL DO
Research, qualify, and prioritize prospective clients for the team, while onboarding self-serve users and setting them up for success
Support initial outreach and communications to prospects
Maintain accurate prospect, activity, and next-step information in the CRM
Identify opportunities to improve pipeline organization, follow-up consistency, and reporting
Become a subject-matter expert on the Promoted Ads product
Lead product demos and discovery calls on your own, tailoring solutions to each client’s goals
Act as the voice of the client to Product — bringing back feature requests, competitive intel, and friction points that shape the roadmap
Support the Business Development team with beta tests, new feature launches, and go-to-market enablement
Translate campaign performance data into recommendations and upsell opportunities for the team
Support the monthly billing process, keeping billing documents up to date and organized for a smooth invoicing cycle
Help draft process documentation, ensuring clarity across the team and cross-functionally
Support the BD team in responding to routine client questions, ensuring requests are followed through to resolution
Troubleshoot basic issues, coordinate with internal teams, and keep clients and stakeholders informed
Work cross-functionally with Product, B2B Marketing, Ad Operations, and Finance, as well as stakeholders across the company, to support client needs and business priorities
Keep business development materials, presentations, case studies, and other resources current and organized across resource hubs
Support marketing initiatives, such as relevant industry events and year-end client gifting
Prepare client-facing presentations, meeting materials, and internal updates
WHAT THIS PERSON WILL BRING
1–3 years of experience in business development, sales, account management, marketing, or a related field
Genuine curiosity about event marketers — promoters, venues, sports teams, and arts and theater organizations — and their goals and challenges, with the ability to build trusted relationships through thoughtful listening and follow-through
Comfortable learning…