Location: Munich, Germany – candidates must reside in Germany
Travel: Regular travel across Europe
About the Role
Lotus is entering an exciting new chapter in Europe. As we continue to strengthen our presence across Germany, Austria and Switzerland and prepare for the launch of the Eletre X, we are looking for an ambitious, commercially driven leader to take ownership of our DACH operations.
As one of Lotus' largest and most strategically important European markets, the DACH region represents a significant opportunity for growth. This is a senior leadership position with full P&L accountability, responsibility for commercial performance, dealer network development and building a high-performing regional organisation.
We're looking for someone who thrives in a dynamic environment, brings an entrepreneurial mindset and has the commercial expertise to turn opportunities into measurable results.
As a challenger brand in the premium automotive market, Lotus offers the opportunity to make a genuine impact, shape regional strategy and play a key role in our continued transformation.
Please note: This role is based in Munich, and successful candidates must reside in Germany for the duration of their employment. Candidates currently based outside Germany must be willing and able to relocate to Germany before commencing the role.
What You'll Be Doing
Commercial Strategy & Performance
Take full ownership of commercial performance, wholesale and retail volume targets, and P&L delivery.
Develop and implement strategies to increase market share, revenue and profitability within the premium performance and electric vehicle segments.
Lead the successful regional launch of the Eletre X and future product introductions.
Oversee inventory management, stock turn and dealer order intake to support sustainable growth.
Identify market opportunities, commercial risks and improvement initiatives to maximise performance.
Dealer Network Development
Lead the development and performance of the DACH dealer network, ensuring strong commercial partnerships and sustainable profitability.
Build trusted relationships with dealer principals and key retail partners.
Strengthen dealer engagement, investment and commitment to the Lotus brand.
Establish clear performance expectations, KPIs and regular dealer business reviews.
Identify opportunities to expand and optimise the retail network across the region.
Drive excellence in customer experience, retail standards and brand representation.
Marketing & Customer Acquisition
Develop targeted, commercially focused marketing strategies that deliver measurable returns.
Strengthen customer engagement by leveraging Lotus' performance heritage, brand identity and enthusiast community.
Oversee the customer journey from initial enquiry and test drive through to conversion and vehicle delivery.
Work closely with Marketing and retail partners to improve lead generation, conversion rates and customer acquisition.
Ensure marketing investment supports clear commercial objectives and return on investment.
Operational Excellence
Establish a data-driven approach to managing sales performance, dealer KPIs, inventory and marketing effectiveness.
Drive continuous improvement across sales operations, order-to-delivery processes and customer experience.
Use market intelligence, customer insights and commercial data to inform strategic decisions.
Ensure operational processes are efficient, scalable and aligned with wider European business objectives.
Collaborate with European and global stakeholders to deliver consistent performance and operational standards.
Leadership & Organisational Development
Lead, inspire and develop the DACH commercial organisation across Sales, Marketing and Operations.
Build a high-performance culture centred on accountability, collaboration and results.
Attract, develop and retain talent to support the region's long-term success.
Establish clear objectives, performance measures and development…