About us
Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.
For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.
At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world.
Why join us?
At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:
Purpose with performance : We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
Growth that’s real : We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
Culture at our core : If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!
Join us as we redefine what it means to build an enduring global consumer group.
About the role
We are looking for a CRM & Loyalty Manager to own how we talk to and reward our customers. Reporting directly to the CEO, you'll lead a lean team of three, and turn customer data into campaigns, rewards, and decisions that drive engagement, retention, and lifetime value.
Main Responsibilities
1. CRM Communications
Own the CRM communications strategy and calendar
Build and manage campaigns to drive acquisition, retention, and LTV
Drive segmentation, personalisation, and A/B testing to improve open, click, and conversion rates
2. Mobile Engagement
Own the mobile communications strategy and calendar
Build and manage mobile campaigns to drive acquisition, retention, and LTV
Drive segmentation, personalisation, and A/B testing to improve open, click, and conversion rates
3. Loyalty Programme
Own the loyalty programme strategy end to end — enrollment, tiering, rewards, and redemption
Design and launch new perks, rewards, and experiences that increase engagement and repeat purchase
Track programme performance (enrollment, redemption, incremental revenue) and iterate based on results
Manage the loyalty platform vendor relationship and lead evaluations of new capabilities
4. Customer Insights
Analyse customer data — behaviour, purchase, and engagement — to generate insights that inform CRM, loyalty, and broader marketing decisions
Build customer segmentation and journey mapping to sharpen targeting across channels
Run surveys, focus groups, and voice-of-customer programmes to deepen the company's understanding of customer needs
Partner cross-functionally to embed customer insights…