ABOUT LUDIA CONSULTING
Ludia Consulting is a fast-growing Microsoft Gold Partner and FastTrack Recognized Architect firm specializing in Dynamics 365, Data & AI, and the Power Platform. We serve clients in Energy, Oil & Gas, Manufacturing, Heavy Equipment, and Construction, delivering meaningful business outcomes and maintaining a 100% referenceable client base. We operate as a preferred co-sell partner within the Microsoft ecosystem and have built a proprietary AI platform deployed for clients and internally.
POSITION OVERVIEW
The Microsoft Alliances & Business Development Manager owns Ludia's relationship with Microsoft end-to-end, both the strategic partnership and the pipeline it generates. This role is accountable for Partner Center compliance, solution area certifications and specializations, co-sell program execution, and all Microsoft partner-tier requirements. Equally, this role converts that relationship into a consistent source of qualified leads, handing warm opportunities to the sales team with full context and stakeholder introductions.
This is not a compliance function. The right person sees Microsoft partner status as a growth asset and knows how to activate it. Working across sales, marketing, and delivery to bring Ludia's full capability to market through and with Microsoft.
KEY RESPONSIBILITIES
Microsoft Partnership Ownership
Serve as Ludia's named relationship owner with Microsoft, engaging PDMs, field sellers, solution specialists, and Business Applications leaders at the local, regional, and national level.
Own and manage the Microsoft Partner Center account, ensuring all profiles, attestations, partner agreements, and compliance requirements are current and optimized at all times.
Drive progress toward Solutions Partner designations and solution area performance scores across Business Applications, Data & AI, and Modern Work.
Represent Ludia at Microsoft partner summits, QBRs, field alignment meetings, and partner-facing programs.
Proactively track Microsoft program changes, incentive structures, co-sell policy updates, and partner-tier requirements, communicating impacts to leadership in advance.
Partner Center, Certifications & Compliance
Own all Solutions Partner designations and specialization requirements, including skilling thresholds, performance attainment, and customer success metrics.
Manage CPOR (Claiming Partner of Record) submissions, ensuring all eligible customer associations are registered, maintained, and credited accurately.
Oversee Microsoft Marketplace presence, AppSource listings, and co-sell eligibility requirements in coordination with delivery and technical teams.
Monitor and maximize Microsoft Incentive Programs (MCI, MACC, deployment funding, MDF).
Manage deal registration, PAL tagging, and ACR tracking to support and maintain partner tier standing.
Coordinate internal certification and skilling campaigns, partnering with delivery leadership to meet and exceed Microsoft skilling requirements.
Lead Generation Through the Microsoft Relationship
Build and maintain co-sell pipeline by aligning with Microsoft field sellers on target accounts, solution motions, and opportunity identification within Ludia's core verticals.
Develop joint account maps with Microsoft sellers, identifying white space, stalled deployments, and expansion opportunities across the installed base.
Coordinate Microsoft-sponsored programs, referral pathways, and partner-flagged opportunities routed through PDMs and solution specialists.
Manage the handoff process from Microsoft-sourced leads to Ludia's internal sales team, ensuring complete opportunity context, stakeholder mapping, and warm introductions.
Track Microsoft-sourced pipeline separately in CRM to measure channel contribution, attribution, and conversion rates.
Business Development & Sales Alignment
Develop and maintain joint business plans with Microsoft defining shared pipeline targets, solution focus areas, and co-sell motions by…