1. Integrated 360° Marketing Execution
· Support the planning and execution of integrated marketing campaigns across online and offline channels.
· Coordinate seasonal campaigns, product launches, retail animations, and key brand moments to ensure consistency across all consumer touchpoints.
· Work closely with internal teams, principals, landlords, retail partners, and external agencies to ensure timely and effective campaign rollouts.
· Translate global brand directions into locally relevant campaigns that resonate with target audiences and market needs.
2. E-Commerce & Digital Marketing
· Support marketing activities for escentials e-commerce platforms and digital channels.
· Coordinate homepage updates, campaign assets, landing pages, product storytelling, promotional mechanics, and online exclusives.
· Partner closely with e-commerce teams to drive traffic, conversion, average order value, and customer retention.
· Support digital advertising, social media campaigns, CRM initiatives, and paid media execution.
· Collaborate with KOLs, influencers, and content creators to enhance brand visibility and engagement.
· Track campaign performance and prepare post-campaign analysis with actionable recommendations.
3. CRM & Customer Engagement
· Support CRM initiatives including EDMs, WhatsApp communications, loyalty campaigns, event invitations, and customer retention programs.
· Assist in customer journey planning, segmentation, and personalized communication strategies.
· Coordinate campaign content and ensure all communications align with brand guidelines and campaign objectives.
4. Retail Marketing & Consumer Experience
· Plan and execute in-store marketing initiatives to drive footfall, sell-through, and customer engagement.
· Support store openings, festive activations, sampling programs, gifting campaigns, pop-ups, and customer experiences.
· Work closely with retail operations and store teams to ensure seamless execution of marketing activities.
· Ensure brand visibility and premium customer experience standards are consistently maintained across boutiques and counters.
5. Visual Merchandising & POSM
· Coordinate visual merchandising guidelines and campaign rollouts across stores, counters, and department stores.
· Ensure VM and POSM executions are aligned with brand image, launch priorities, and promotional calendars.
· Monitor in-store execution quality and consistency across key retail locations.
· Liaise with suppliers and production partners on POSM development, fabrication, and installation.
6. Events, PR & Partnerships
· Support the planning and execution of media events, influencer engagements, customer events, workshops, and masterclasses.
· Coordinate event logistics, guest management, briefing materials, gifting, and post-event reporting.
· Assist in managing PR seeding, media kits, and launch communications.
· Identify and support partnership opportunities that enhance brand awareness, customer acquisition, and engagement.
7. Budgeting, Reporting & Market Analysis
· Monitor marketing expenses, budget utilization, vendor quotations, and PO/invoice processing.
· Prepare regular reports on campaign performance, retail activations, customer engagement, and competitor activities.
· Monitor market trends, customer insights, and competitive landscape to identify growth opportunities and actionable insights.
Requirements
· At least 3 years’ experience in marketing, ideally within the FMCG, beauty, or haircare industry.
· Proven experience in digital marketing, social media management, and campaign execution.
· Experience managing budgets and measuring ROI.
· Knowledge of market research and consumer trends.
· Strong communicator, proactive, and adaptable to fast-moving projects.
· Passionate about beauty, haircare, and creating meaningful consumer experiences.
· Proficient with Digital Marketing Tools & Microsoft Office tools.
Benefits
Do you have what it takes to succeed in a fast-paced and intense environment? Do you…