LUXASIA is the leading and largest beauty omnichannel brand-builder in Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, including Aveda, Bvlgari, Calvin Klein, Montblanc, Paco Rabanne, Salvatore Ferragamo, SK-II, Shiseido, NARS, Dolce & Gabbana, and Burberry. LUXASIA has established a Joint Venture with LVMH Group. The Group’s integrated brand-building capabilities include luxury retail, online commerce, consumer marketing and analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2,700 talents across a growing footprint of 15 markets.
Why Join Us
At LUXASIA, we believe there is beauty within every talent – that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?
#LI-RD1
Requirements
Role Purpose:
The PR Executive is responsible for supporting and executing public relations, social media, and influencer engagement activities that strengthen brand visibility, corporate reputation, and consumer engagement across LUXASIA Philippines.
This role plays a key part in managing media relations, influencer partnerships, social media channels, and event activations while ensuring consistent brand storytelling and meaningful audience engagement. The position combines public relations, content coordination, KOL management, social media administration, and performance reporting.
Main Roles and Responsibilities
1. Public Relations and Media Management
Develop and maintain relationships with media, industry partners, and key stakeholders.
Support the planning and execution of PR initiatives, media launches, corporate announcements, and brand campaigns.
Coordinate media invitations, press kits, and publicity materials.
Monitor brand mentions, media coverage, and industry developments.
Support crisis communication and reputation management activities when required.
2. Social Media Management
Manage and maintain LUXASIA, LUXASIA Philippines, and Skinsmart social media accounts.
Coordinate content calendars, post scheduling, and publishing activities across platforms.
Monitor social media engagement and community interactions.
Collaborate with brand and marketing teams to ensure consistent messaging and visual identity.
Identify opportunities to improve audience reach and engagement.
3. KOL and Influencer Management
Build, maintain, and regularly update the KOL and influencer database.
Track influencer profiles, audience demographics, follower counts, engagement rates, and brand affiliations.
Identify suitable influencers and content creators for campaigns and partnerships.
Coordinate influencer seeding, collaborations, events, and campaign deliverables.
Monitor and evaluate influencer campaign performance and effectiveness.
4. Event and Brand Activation Support
Support PR activities during launches, media events, influencer gatherings, and corporate events.
Coordinate logistics, guest management, invitations, and event communications.
Ensure smooth execution of PR and influencer engagement activities during events.
Gather event feedback and prepare post-event reports.
5. Reporting and Analytics
Track and analyze social media performance, influencer effectiveness, and PR campaign results.
Monitor engagement, reach,…