The Assistant Leasing Manager executes the full leasing cycle at the community level, from first inquiry through lease signing and renewal. This role supports the Leasing Manager to drive pre-lease velocity, protect occupancy and rate, deliver a standout resident experience, and hold the leasing team to LV Collective standards across every platform and touchpoint. The role also leads on-the-ground outreach and events in partnership with the Marketing Coordinator.
What Success Looks Like
You close, and you have the conversion ratio to prove it
You listen to your team and enjoy helping others grow
You shop the comps and keep your finger on the pulse of the market
You bring fresh ideas and speak up
You have a proven process for staying organized and efficient
You get stuff done
Key Responsibilities
Leasing and Sales
Lead in-person and virtual tours using LV Collective tour standards, keeping the tour path, model units, and curb appeal show-ready at all times
Work new and active leads daily in Entrata and HubSpot, ensuring every lead receives a personal follow-up within 24 hours in line with the Follow-Up Standards SOP
Use HeyMarket and other approved channels to keep prospect outreach timely, warm, and consistent
Serve as the lease agreement expert and provide day-to-day guidance to the leasing team
Review applications for completeness and accuracy, and screen applicants and guarantors against the Rental Criteria & Qualifications SOP
Escalate any exception or override for written approval from NSS or a Regional Manager before proceeding in Entrata; verbal approvals are not sufficient
Coordinate unit and bedspace placement based on availability, lease term, and prospect preferences, and keep Master Sheet 4.0 and leasing trackers accurate
Generate and approve leases daily, keeping all leasing activity accurately tracked
Audit Entrata pricing, availability, lease terms, and active specials on an ongoing basis so every listing is accurate and current
Manage Entrata and HubSpot, and build and maintain Entrata, HubSpot, and HeyMarket templates for standard touchpoints and quick responses
Reporting, Audits, and Market Insight
Submit the Daily Leasing Report and track pre-lease pace, velocity, and conversion against goal
Complete the Ownership Agenda and Weekly Call Agenda with the Leasing Manager
Complete daily Master Sheet updates and audits
Conduct new follow-up, HeyMarket follow-up, and parking audits on schedule
Maintain the WOW Tracker and commission tracking and reporting
Monitor rates and pricing tiers to help achieve target gross revenue
Pull and review Entrata leasing reports to support data-driven decisions
Complete regular market surveys, monitor competitor rates and concessions, and bring timely rate or special recommendations to the Leasing Manager
Provide input on concession tracking, recaps, and special proposals, and support them through the established approval process
Collect tour and prospect feedback and share trends with the team to sharpen the leasing process
Renewals and Retention
Develop and execute the community renewal strategy, including targeted ideas to lift renewal rates and reduce turnover
Draft and send renewal communications and offers well ahead of lease expiration
Manage the renewal process from first outreach through lease execution, keeping residents informed at every step
Identify at-risk residents early and address retention concerns proactively
Resident Experience
Monitor online reviews and flag concerns to the Leasing Manager, who owns Google My Business responses
Own the resident experience at key moments, including move-in, ongoing communication, and service recovery
Administer roommate matching for new leases and help resolve roommate conflicts for current residents
Address resident concerns promptly, follow through on commitments, and escalate to the Leasing Manager when needed
Marketing and Outreach
Lead Greek and student organization outreach, including org visits and conversations with…