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Who We Are
M-Files is redefining how work gets done. Our context-first document management system offers purpose-built business use cases—spanning universal and industry-specific workflows—to enable secure collaboration, automate processes, and ensure governance.
Unlike traditional systems, M-Files organizes content around the context of your business, connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries.
To learn more about us we encourage you to visit https://m-files.com/ .
Summary of the role:
We are seeking a strategic, passionate, and execution-oriented Senior Product Marketing Manager to lead AI platform product marketing and competitive intelligence for the M-Files Context-First Document Management platform. This role owns competitive intelligence, positioning, messaging, go-to-market strategy, and market leadership for our manufacturing, quality, and core platform capabilities within regulated industries .
This is a highly cross-functional role requiring close collaboration with Product Management, Industry Marketing, Sales, Customer Success, Enablement, Partner team, and Industry team.
Location: Remote, United Kingdom or Ireland.
Key Responsibilities
Manufacturing & Quality Strategy & Positioning
Own and refine the portfolio story for M-Files for Manufacturing and M-Files for Quality, and use cases, with particular focus on highly regulated manufacturing environments.
Define differentiated messaging, value propositions, personas, and use cases for quality management, controlled documents, engineering and product information, production operations, audits and compliance, and supplier collaboration.
Translate M-Files capabilities into measurable manufacturing and quality outcomes, including stronger document control, improved audit readiness, fewer errors and rework, faster approvals, better operational visibility, and reduced compliance risk.
Ensure consistent Manufacturing and Quality messaging across marketing, sales, enablement, partner, and customer touchpoints, collaborating with the AI and Cloud, Information Governance, Microsoft, and Integrations product marketing leads where their capabilities support industry solutions.
Go-to-Market Execution (Market Launches, Content, Campaign Support)
Lead go-to-market programs for Manufacturing and Quality solutions, and use cases, orchestrating cross-functional launches, campaigns, web readiness, field and partner enablement, and customer adoption plans.
Partner with Product Management, Industry Marketing, Sales, Customer Success, Enablement, Solutions Engineering, and Partner teams to prioritize initiatives and influence roadmap decisions based on manufacturing customer needs, regulatory requirements, market opportunity, readiness, and competitive insights.
Drive content strategy for manufacturing and quality motions, including personas, use cases, pitch decks, solution briefs, demos, customer stories, webpages, battlecards, discovery and objection-handling guides, campaign content, and field training.
Market Intelligence & Competitive Analysis
Lead the competitive-intelligence program across the M-Files portfolio, with particular depth in Manufacturing, Quality, Quality Insights+, dashboards, and highly regulated industry markets.
Monitor competitors and market developments across document management, content services, information governance, AI, cloud, Microsoft solutions, integrations, and manufacturing and quality applications to identify shifts in customer needs, differentiation, and emerging threats.
Translate portfolio-wide…