Madison Reed is looking for a performance marketer who wants to own a number, not run a channel. This person owns paid acquisition across our owned and operated business, with particular focus on driving Hair Color Bar growth and acquisition efficiency, and is accountable for the forecast, the budget and the results behind it.
The work runs through two sets of hands that are not your own: an external performance media agency and one internal direct report. Your job is to set the direction, hold both accountable, and know the numbers well enough to challenge what comes back. You will still get into the platforms when the situation calls for it, but the seat is measured on whether acquisition grew and what it cost, not on campaign volume.
We are looking for someone commercially minded and proactive. This role does not wait for direction or stop at reporting what happened. It anticipates where performance is heading, brings the recommendation before it is asked for, and connects what is happening in paid media to what is happening in the business.
This role reports to the SVP, Growth Marketing, is full time and remote. While remote, this role may travel less than 5% of the time.
The base salary range for this position is between $140,000 and $145,000. At Madison Reed, we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.
Responsibilities
Own acquisition and the number behind it
Own new customer acquisition targets, budget and performance across our owned and operated channels (Hair Color Bar and Direct-to-Consumer/E-commerce), with primary focus on Hair Color Bar growth, customer acquisition cost (CAC), lifetime value (LTV) and media mix effectiveness.
Build and execute the paid acquisition plan in partnership with the SVP, Growth Marketing and the Business Owners (GMs), with particular emphasis on four-wall growth.
Partner with DTC, Amazon and Wholesale teams on strategies that drive new-to-brand growth for their businesses.
Translate business objectives into channel plans and measurable growth initiatives rather than waiting for them to arrive as briefs.
Lead the agency relationship
Own the day-to-day relationship with our external performance media agency: set the strategic direction, the objectives, the KPIs and the testing priorities, and hold them accountable for execution.
Challenge agency recommendations rather than approving them. Evaluate what comes back against our own numbers and push when the case is thin.
Run a consistent performance cadence with the agency so problems surface early and in a meeting, not in a month-end report.
Work with the agency to improve media efficiency, acquisition cost, conversion and incremental growth across paid search, paid social, shopping and other performance channels.
Forecast, budget and financial accountability
Own acquisition forecasting and budget management: media spend, new customer volume, CAC, ROAS and channel-level performance.
Build monthly and quarterly forecasts, and flag risks, opportunities and gaps to plan before they land.
Manage budget pacing and recommend investment shifts across channels, products and campaigns based on performance and business priority.
Partner with Finance to align acquisition investment to revenue targets, and own monthly media budget reconciliation and reporting with Finance and Accounting.
Turn performance and financial trends into forward-looking recommendations that inform where the next dollar goes.
Media mix and four-wall growth
Manage media budget allocation across channels, products and campaigns, weighting intentionally toward four-wall growth channels (geo-targeted paid media, Direct Mail, Audio and similar) against DTC efficiency targets.
Build the strategies that drive Hair Color Bar traffic through geo-targeting, local marketing and audience segmentation.
Provide direction across paid and…