Own the European digital and paid media strategy. Translating business, audience and campaign priorities into integrated media plans that maximise reach, engagement, demand and measurable commercial impact.
This role act as the strategic bridge between European marketers, regional teams, global marketing, media agencies, platforms and performance data. Whilst establishing standards and governance and ensuring campaigns progress from strategy and activation to lead generation, optimisation and conversion.
Maersk is a global leader in integrated logistics and has been an industry pioneer for over a century. Through innovation and transformation, we are redefining the boundaries of possibility and setting new standards for efficiency, sustainability and excellence.
At Maersk, we believe in the power of diversity, collaboration and continuous learning. Across more than 130 countries, our colleagues work together to shape the future of global trade and logistics.
Join us as we use digital capabilities, data and technology to create simpler, more connected experiences for our customers.
What we offer
This is an opportunity to shape how Maersk connects with business audiences across Europe. You will work in an international, collaborative environment where your expertise will influence regional media investment, digital customer journeys and the future development of our marketing technology capabilities.
You will partner with skilled colleagues across European and global teams, with the scope to establish standards, introduce new ideas and turn performance insight into measurable commercial impact. You will also have access to Maersk’s learning and development opportunities, wellbeing support and a broad range of employee benefits.
The opportunity
As Regional Digital Marketing & Media Manager for Europe, you will own the regional digital and paid-media strategy, translating business, audience and campaign priorities into integrated plans that increase reach, engagement, demand and conversion.
Based in Liverpool and reporting to the Head of Europe Marketing, you will act as the strategic bridge between European marketers, regional teams, global marketing, media agencies, platforms and performance data. You will bring clarity to investment decisions, strengthen governance and ensure campaigns progress effectively from strategy and activation through to lead generation, optimisation and conversion.
Key responsibilities
Shape digital and media strategy. Define and lead an integrated European approach across paid and organic channels, aligned with regional priorities and global marketing direction.
Optimise media investment. Own the regional paid-media framework, including audience strategy, channel mix, campaign phasing, agency governance and creative optimisation. Maintain clear visibility of regional plans and performance.
Connect investment to outcomes. Manage budget effectiveness and help teams link media spend to campaign goals, key performance indicators, pipeline contribution and commercial impact.
Improve the digital customer journey. Set the regional framework across awareness, consideration, conversion and nurture. Advise on channel roles, content sequencing, landing-page experience, calls to action and measurement requirements.
Advance marketing technology and automation. Guide the regional marketing technology landscape across customer relationship management, marketing automation, audience management, analytics and media platforms. Translate regional needs into scalable solutions and support automation that reduces manual work and data-quality risk.
Enable responsible AI adoption. Lead practical, responsible use of artificial intelligence in media planning, audience intelligence, campaign optimisation, lead management and operational workflows, with appropriate human review, brand controls and data governance.
Turn insight into action. Partner with the Europe Marketing Performance Manager to establish measurement,…