#MaesaMagic
The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess Hair, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches & Nooks among other brands. For more information, visit www.maesa.com .
About the Role
We are looking for a strategic, creative and culturally connected Senior Manager, Social Media to lead the next chapter of Kristin Ess Hair across social.
This role will build Kristin Ess Hair into a distinctive, culturally relevant and high-performing social brand that drives both brand relevance and business growth.
The ideal candidate is equal parts strategist, creative thinker, content maker and performance marketer. They know what makes great social, can spot an opportunity before it becomes obvious, and are comfortable moving from annual strategy to a TikTok concept to a performance readout in the same day.
This person will lead our social strategy across the full ecosystem, owning organic social while partnering closely across earned, influencer and paid; build a high-performing content engine, and use cultural intelligence, community insights and performance data to continuously evolve how Kristin Ess shows up. They will partner closely with Brand Marketing, IMC/Influencer, Creative, Media, E-commerce and Retail teams while leading a direct report and key external partners.
The Senior Manager, Social Media reports to the VP, Brand Marketing and is based in New York City, with a minimum of three days per week in office.
Primary Responsibilities
Social Strategy & Cultural Leadership
Own the annual social strategy and platform approach across TikTok, Instagram/Meta, YouTube, and emerging platforms, ensuring social ladders into brand and business priorities.
Translate brand strategy, product innovation, hero franchises, retailer priorities and cultural moments into compelling social-first storytelling.
Identify relevant cultural and social moments where Kristin Ess Hair can participate authentically and meaningfully.
Stay ahead of platform evolution, consumer behaviors and culture to identify emerging conversations, formats and opportunities for Kristin Ess Hair to lead rather than follow.
Lead social listening and competitive monitoring, turning community conversation, trends and cultural signals into actionable insights for content and brand strategy.
Content Strategy, Creation & Production
Lead the end-to-end social content strategy and calendar across always-on storytelling, product launches, campaigns, retailer moments and real-time cultural opportunities.
Develop distinctive social-first concepts and creative briefs that translate brand objectives into platform-native storytelling.
Lead social content from idea through execution, including concepting, scripting, shoot planning, on-set content capture, editing and optimization.
Create and edit agile, platform-native content when speed, authenticity or cultural relevance demands it, establishing efficient production workflows and a strong pipeline of assets.
Partner with Creative, agencies and production partners to build a balanced content ecosystem across quick-turn social-first, creator/UGC and higher-production brand assets & storytelling.
Community & Consumer Intelligence
Lead Kristin Ess Hair's community engagement strategy across proactive and reactive communications, ensuring the brand voice is distinctive, human and consistent.
Turn community sentiment, FAQs,…