#MaesaMagic
The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess Hair, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches & Nooks among other brands. For more information, visit www.maesa.com .
POSITION OVERVIEW
The Vice President, Brand Marketing, Fragrance will lead the strategic vision, growth, and development of Maesa’s fragrance portfolio. This leader will own the brand agenda, including brand strategy, consumer marketing, go-to-market planning and execution,, retail activation, portfolio management, and business performance.
This role will translate consumer, cultural, category, and retail insights into breakthrough strategies that build brand equity and drive profitable growth. The VP will partner closely with Blue Sky Innovation, Product Development, Creative, Sales, Finance, Operations, and external partners to bring compelling brands and innovation to market with speed and excellence.
The VP will also lead and develop the Fragrance Brand Marketing team and serve as a senior champion for the portfolio across the organization.
This role is based in NYC and will follow Maesa’s hybrid office expectations of at least three (3) days in the office.
KEY RESPONSIBILITIES
Brand & Portfolio Strategy: Set the vision, positioning, and growth strategy for the fragrance portfolio, identifying consumer, category, cultural, and white-space opportunities.
Business & P&L Leadership: Own brand performance and partner with Finance and Sales on annual plans, forecasts, budgets, investment priorities, and strategies to deliver profitable growth.
Innovation: Lead the multi-year innovation strategy and pipeline in partnership with Product Development, Creative, Design, Sales, and Operations, from consumer insight through commercialization.
Integrated Marketing: Lead 360° marketing strategies across paid, earned, owned, social, influencer, PR, experiential, retail, e-commerce, and digital channels.
Creative & Brand Building: Champion breakthrough storytelling, creative excellence, and consistent brand expression across every consumer touchpoint.
Retail & Commercial Strategy: Partner with Sales and key retailers to develop compelling sell-in strategies, launches, merchandising, and activation programs that drive awareness, trial, conversion, and growth.
Consumer & Insights: Leverage consumer, retailer, syndicated, social, and competitive insights to identify opportunities, measure performance, and optimize investment.
Cross-Functional Leadership: Align senior stakeholders and cross-functional teams around brand vision, priorities, innovation, and go-to-market execution.
People Leadership: Build, coach, and develop a high-performing Brand Marketing team, strengthening capabilities and building a pipeline of future leaders.
QUALIFICATIONS AND REQUIREMENTS
12+ years of progressive brand marketing and general management experience, ideally within fragrance , beauty, personal care, or consumer products.
Proven success building and scaling consumer brands and delivering profitable growth.
Strong experience in brand strategy and go-to-market execution.
Deep understanding of fragrance, beauty, consumer and cultural trends, retail, digital, social, influencer, and e-commerce.
Strong commercial and financial acumen, including experience managing significant marketing investments and P&L drivers.
Experience partnering with major national retailers and…