Job Title
Associate Director, Commercial Development & Professional Relations
Requisition
JR000016109 Associate Director, Commercial Development & Professional Relations (Open)
Location
Malvern, PA
Additional Locations
Job Description Summary
The Associate Director, Commercial Development & Professional Relations will support the development and implementation of specific strategies that deliver upon the Branded Pharmaceutical vision to become a “Best in Breed” Specialty Biopharmaceutical business. Keenova must foster a stronger environment of trust, partnerships, and relationships with all external stakeholders. This role will act as an accessible, responsive and customer focused consultant with large group practices, academic centers/fellowship programs, advanced practice providers, and scientific associations.
There are several immediate areas of focus for this position specific to the product in Dupuytren’s Contracture (DC) and Peyronie’s Disease (PD): 1) building upon a strategic platform for large group practices in urology and hand surgery; 2) building customer focused strategies for key medical meetings and Key Opinion Leader (KOL) engagement with Keenova’s commercial and medical leaders; 3) execution of strategy and project plan that cultivates relationships with teaching fellowships, advanced practice providers, and residency programs throughout the country and 4) development of targeted channel materials that focus on needs based on the customer audience.
Job Description
Key Responsibilities :
Build a Strategic Platform for Large Group Practices
Leads development of opportunities within both community based and academic based practices, hand surgery groups, and the most influential KOLs for the business. Immediately sets forward a plan to increase Keenova’s presence and partnership within a 6-month timeframe.
Leads franchise specific customer survey to show improvement on reputation and relationships from baseline and versus other similarly sized biopharmaceutical companies.
Responsible for establishment of key activities to appropriately allocate resources specific to strategies that support the brands key initiatives and ultimately drive business within these customer segments.
Drives cross-functional collection of relevant information, market intelligence, environmental factors and political landscape, to identify key issues and commits to action after developing alternative solutions that take into consideration strategic objectives, resource constraints, and organizational values.
Key Medical Meetings & Fellowships
Coordinates executive engagements across key medical meetings and conferences that target elevating Keenova’s presence with Urologists and Hand Surgeons.
Leads development of an annual plan outlining the types of resources, interfaces and exposure required for Keenova to increase its commitment to customers.
In collaboration with the brand marketing team(s), leads the Commercial Development Team in development of a playbook for every medical meeting attended, including KOL one–on-one meetings, key symposia, and daily post meeting summaries.
Responsible for development of commercial strategy in both hand and urology fellowships interfaces with key hand and urology fellowship programs, establishing a relationship that opens the dialogue on medical content, positioning of the product in teaching curriculum, and tracking of new fellow graduates to practices across the U.S.
Channel Marketing
Leads development of marketing tools targeted by the needs of each customer channel based upon market insights. Materials will be approved and developed as identified opportunities arise.
Responsible for development of promotional materials that go through the MARC process to be utilized in selling situations with market specific customer segments.
Responsible for delivering ongoing updates to Vice President of Commercial Business Unit, Director of Commercial Development, Brand teams on following
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