Job Title
Product Manager
Requisition
JR000016108 Product Manager (Open)
Location
Malvern, PA
Additional Locations
Job Description Summary
The Product Manager will support execution of the professional/HCP marketing strategy for in-line products, translating brand strategy into tactical deliverables that enable effective field force engagement. Working closely with Marketing and cross-functional partners, this individual will help bring the brand strategy to life through strong execution, sales force resource development, and brand planning support.
Job Description
Key Responsibilities :
Leads execution of assigned HCP marketing tactics aligned to approved brand strategy, launch objectives, and product goals.
Translates strategy, forecast assumptions, and launch priorities into actionable tactical plans, field resources, and execution milestones.
Supports brand planning, forecasting, long-range planning, and budget development through tactical input and performance insights.
Manages assigned budget components, timelines, risks, and resource needs, escalating issues as appropriate.
Identifies business, customer, and execution barriers and recommends actions to maximize opportunities.
Partners cross-functionally with Sales, Training, Insights & Analytics, Regulatory, Legal, Medical, agencies, and other stakeholders to develop, approve, and implement assigned initiatives.
Maintains current understanding of product performance, market dynamics, customer insights, competitive activity, and promotional opportunities.
Ensures promotional materials and field resources are strategically aligned, customer-relevant, and compliant with applicable requirements
Qualifications
Education & Experience
B.S. Degree is required, MBA preferred
Minimum 2+ years marketing related work such as managing budgets, projects, and expenses or working with field-based sales force.
Pharmaceutical experience preferred § Experience working with field-based sales force preferred
Experience in the therapeutic area is preferred
Track record of successfully achieving business goals and a record of successfully working with cross-functional team members
Experience developing and implementing POA plans and meetings is preferred
Knowledge Proficiency
Working understanding of marketing business processes and pharmaceutical regulatory requirements
Developing customer and market knowledge of product performance, therapeutic and disease conditions, market dynamics, and competitive landscape
Awareness of Healthcare Professional/Patient customer insights, including geography, culture, and market differences
Working knowledge of the pharmaceutical development process and health care environment
Basic understanding of future product/market opportunities to help assess strengths and weaknesses of competitive products
Supports assigned product initiatives and builds knowledge of the marketing mix and distribution channels
Gathers and maintains up to date information and knowledge of sales, market share, and information with promotional potential
Skills & Abilities
Ability to analyze data and documents and understand marketing terminology
Financial acumen with the ability to support business planning and budget management
Ability to perform market research, scenario analysis, resource valuation, forecasting, metrics, sales analytics
Project management skills and the ability to manage multiple priorities.
Ability to identify resource needs, drive to completion, prepare reports, and evaluate results
Brand Strategy- Target Product Profile, Global Branding, Value Proposition, Segmentation, Positioning, Packaging, Brand Equity
Market Execution- Brand Messaging, Life Cycle Management, Targeting, Market Development
Pharmaceutical Environment- Regulatory and Legal Environmental, Compliance, Brand Labeling, Product Issue Management
Ability to support qualitative and quantitative market research projects and incorporate learnings and insights into tactical execution
Ability to achieve…