The Product Marketing Manager, GHNW is responsible for positioning products effectively in the market, ensuring clear value propositions, and delivering successful go‑to‑market strategies. This role sits at the intersection of product, marketing, distribution, and customer insight, translating product capabilities into compelling messaging that meets customer needs and supports commercial growth.
Position Responsibilities:
Define and maintain clear product positioning, messaging frameworks, and value propositions in close collaboration with Product, Distribution, and other cross-functional teams.
Translate complex product features into compelling, customer-centric sales stories, benefits, and narratives that resonate with target customer segments and differentiate Manulife from competitors.
Lead the end-to-end development and implementation of customer-centric marketing and sales enablement materials, including product brochures, sales collateral, videos, digital content, website content, and other launch-related assets.
Serve as the control point for quality assurance, ensuring all marketing and sales materials meet brand guidelines, legal & compliance standards, and are consistent across channels and touchpoints.
Act as the product marketing representative in cross-functional executions & reviews involving Product, Distribution, Legal & Compliance, and other stakeholders, while continuously identifying opportunities to improve processes and operational efficiency.
Partner closely with distribution teams, support internal and external partners with collaterals, tools, insights, and content that drive confidence, engagement, and conversion.
Manage the GHNW public website and support the development of thought leadership, digital assets, and other content initiatives to strengthen market positioning and customer engagement.
Independently drive projects from concept to execution, coordinating internal and external stakeholders to ensure timely delivery, effective budget management, and alignment with business objectives.
Track adoption, effectiveness, and performance of product marketing initiatives and sales tools; gather feedback and continuously optimize messaging, content, and customer journeys.
Challenge the status quo by continuously reviewing proposition materials, sales enablement tools, and customer pre-sales journeys to enhance customer experience, support distribution needs, and drive business growth.
Support, manage, and cultivate effective relationships with external agencies, design firms, and marketing vendors.
Other duties as assigned.
Required Qualifications:
BS/BA degree in marketing or related field
Minimum 7 years experience in Financial Services industry, preferred if experience is in the insurance industry; experience and exposure to Asia and/or Middle East regions preferred
Minimum 5 years experience in marketing communications, including product marketing, brand marketing and sales/distribution enablement
Good understanding of insurance products (including Life, Health and Savings), customers’ needs and regulatory environment. Strong experience in positioning, messaging, and go‑to‑market planning
Proven success in launching products and programs
Insurance product development / insurance sales / training experience will be an advantage
Experience working in a global, matrix organization with stakeholders across multiple time zones; ability to manage multiple stakeholders at all levels of the organization
Superior written and verbal communication skills in English, can distill notes and present updates succinctly; strong analytical skills to evaluate data and content performance.
Strong attention to detail and organization; able to manage multiple workstreams and deadlines.
Ability to synthesize complex information into clear, compelling stories
Ability to manage, prioritize, and execute tasks in a fast-paced, multitasking environment.
Proactive, solution oriented mindset; comfortable asking clarifying…