Key Responsibilities
1. Proposition Strategy & Development
Lead the design of customer-centric product value propositions , grounded in customer insights, segmentation, and distributor feedback
Translate product features into clear, differentiated positioning vs. internal and competitor offerings
Ensure consistent messaging across all customer-facing and distributor-facing materials
2. Go-To-Market Orchestration
Own end-to-end GTM strategy and execution , ensuring strong adoption across channels (Agency, Banca, etc.)
Lead GTM workshops and establish weekly/monthly execution cadence across stakeholders
Drive alignment across Product, Marketing, Distribution, and Training teams to ensure coordinated launch
3. Sales Enablement & Content Leadership
Oversee development of sales proposition decks, pitchbooks, and customer-facing materials
Ensure all materials are: Structured with strong narrative flow (hook → value → proof → close)
Translated into layman, customer-friendly language
Drive training (TTT, launch enablement) at launch to ensure high-quality adoption by distributors
4. Cross-Functional Coordination
Lead collaboration across Product Development, Marketing, Distribution, and Operations
Facilitate workshops and maintain a tight feedback loop with frontline channels for continuous improvement
Ensure messaging accuracy while maintaining commercial effectiveness and compliance
5. Team Supervision (Team of 2 to 3)
Provide day-to-day direction, coaching, and quality assurance for proposition and GTM deliverables
Allocate workstreams across launches, enhancements, and BAU support
Build team capability in storytelling, commercial thinking, and stakeholder management
Key Deliverables
Product customer value proposition (for business case and launch readiness)
Coordination for customer testing outputs & distributor focus group insights
Go-to-market workshops and ongoing execution cadence
Customer-facing sales proposition decks
Training materials (TTT / launch) and sales enablement content
Product pitchbooks / proposition summaries
Required Skillsets
Core Capabilities
Strong proposition design & storytelling
Ability to simplify complex product mechanics into customer-friendly language
Commercial acumen with clear understanding of customer needs and distribution drivers
Go-To-Market & Execution
Experience in GTM planning and multi-channel execution
Ability to drive structured launch cadence and stakeholder alignment
Strong program management and prioritization
Stakeholder & Leadership Skills
Excellent cross-functional collaboration across Product, Marketing, Distribution
Confident facilitator of workshops and senior stakeholder discussions
Proven team leadership and coaching capability
Sales Enablement
Deep understanding of sales journey and distributor pain points
Ability to design effective sales tools, training, and content that drive adoption
Success Measures
Quality and consistency of proposition across channels
Speed and effectiveness of GTM execution
Adoption and usability of sales materials by distributors
Positive feedback from frontline and stakeholders
Contribution to product launch success and commercial outcomes
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html .
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs,…