Manulife's ambition is to become Hong Kong and Macau's number one customer choice. Distribution is central to that ambition, and clear, consistent communication is critical to bring distribution teams and channels along. The Senior Manager / Associate Director, Business Management supports Distribution's strategy and business management agenda, with a particular focus on communicating priorities, initiatives and change to internal teams and distribution channels.
The role reports to the Senior Director, Business Management, Distribution and works closely with Distribution leadership and other functions. It plays a leading role in developing Distribution's communication plans and content, and supports strategic initiatives across planning, execution and progress tracking. The role needs strong writing and storytelling skills, structured thinking and the ability to work effectively with stakeholders at all levels.
Position Responsibilities:
Distribution Communication
Develop and execute the distribution internal communication plan on strategic priorities, changes and progress
Drive communication of new initiatives, programmes and changes to distribution channels, working with channel leaders to enable buy-in and adoption
Translate complex strategy, product, compensation and policy changes into simple, frontline-ready key messages
Create clear and engaging content across formats, including leadership messages, briefing packs, FAQs, newsletters and town hall materials
Draft executive-level presentations, business updates and management reports for senior leadership
Coordinate communication timelines with initiative owners and other functions so messages are consistent, timely and well sequenced
Gather feedback from distribution teams and channels, and track communication reach and effectiveness to refine the approach
Distribution Strategy Support
Support the development of strategies and initiatives to enable the distribution growth ambition
Conduct research and analysis on regulatory developments, market trends and competitor moves to inform strategy discussions
Work with product & proposition, marketing, health and other functions on strategy formulation and execution
Initiative Execution and Portfolio Tracking
Support governance of the distribution strategic initiative portfolio, tracking progress, milestones and risks with initiative owners
Help turn strategic direction into structured workplans, timelines and deliverables
Support preparation of business cases and materials for investment prioritisation and funding decisions
Work with finance to track key strategic and financial results, including spend and forecasts
Stakeholder Engagement
Build effective working relationships with distribution channels, product & proposition, customer & marketing, finance and other functions
Support distribution leadership with structured insights, fact-based analysis and clear storytelling
Support cross-functional collaboration and meeting facilitation to keep initiatives on track
Required Qualifications:
Skills and Competencies:
Excellent written and verbal communication, with the ability to craft clear, compelling messages for different audiences, from senior leadership to frontline sales teams
Strong storytelling and presentation skills, including executive presentations and change communication
Structured problem-solving and analytical skills, with the ability to turn complex information into clear insights
Good business sense and understanding of the commercial drivers of insurance distribution
Experience supporting strategy execution, portfolio or PMO governance, or transformation programmes
Strong stakeholder management skills, with the ability to work across functions and with senior leaders
Able to manage multiple priorities with strong attention to detail in a fast-changing environment
Qualifications:
Bachelor's degree in Business, Communications, Finance or a related discipline
7–10 years of relevant experience in internal or…