Integrated Marketing Analyst
Boston, MA; Newburyport, MA; Providence, RI; Denver, CO
Hybrid: In office Mon-Thurs
Matter is an independent, thriving brand elevation agency, unifying PR and integrated marketing to develop and execute strategic campaigns that inspire action and build value through measurable results. From fast growth startups to established organizations, we work with clients across diverse industries — immersing ourselves in our clients’ worlds to help them reach their goals and elevate their brands.
As we’ve grown, we’ve maintained focus on building and nurturing a team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients and because it makes for a happy place to work. We work with people we like and can learn from, making our jobs a positive aspect of a balanced life. At Matter, we prioritize employee diversity, equity and inclusion and value everyone’s unique story. We’re proud of the many awards that we’ve garnered as a Top Place to Work and as a Top Agency in the US, but we’re equally as proud of the many organizations that we’ve helped through our agency-wide volunteer initiative. If you’re the kind of professional that takes their work seriously, but also doesn’t take themselves too seriously, this could be the place to grow your career.
We are currently looking for a motivated and results-focused Integrated Marketing Analyst to join our Integrated Media team, working with clients across the agency. This individual will play a key supporting role in multiple areas, building and managing campaigns end-to-end across platforms for B2B and B2C clients.
Here’s a mix of what you’ll be doing day to day :
Build and maintain reporting dashboards for campaign/website performance monitoring
Communicate data findings and recommendations for optimization with internal/external stakeholders
Consult with cross-functional teams to develop and implement measurement strategies
Participate in weekly team status and provide regular updates on analytics project tracking
Leverage AI technology to streamline workflows, expedite analysis, and scale deliverables
Develop and refine skills in Claude to automate and uplevel client reporting
Collaborate with media counterparts to assure quality and consistency of campaign elements
Oversee the trafficking, tagging, and delivery of digital media campaigns across a variety of channels and platforms. Identify areas of opportunity for efficiencies in the trafficking and reporting processes
Along with creativity, drive and self-motivation, your previous experience and attributes will include:
1-3+ years of analytics or digital marketing experience; agency experience is a plus
Bachelor’s degree or equivalent relevant business experience
Experience with visualization tools like Tableau, Data Studio, or PowerBI preferred. Experience with tools like Google Analytics, Tag Manager, Meta Ads, LinkedIn Ads, Campaign Manager 360 a plus
Early adopter of AI technology, and proven track record of improving efficiencies. Experience implementing Claude for analytics preferred.
Fundamental understanding of the principles of marketing and paid media measurement. B2B experience a plus
Why Matter? A healthy culture requires healthy, happy people. That’s why Matter goes above and beyond to provide exceptional benefits, fun bonuses, and culture perks to our workforce. These include:
Exceptional company culture, monthly FUN events in all offices, happy hours, and surprise rewards throughout the year.
A comprehensive time-off plan that includes PTO, sick time, a yearly winter break, birthdays off, short Fridays EVERY week, and other out of office time to support work/life balance.
Competitive salaries, and lots of room for long-term growth and development
Top notch health, dental, and vision plans
Extensive and ever-growing programs for diversity, equity and inclusion, plus a variety of specialized employee…