Summary
The Earned Media intern is a member of the Communications team responsible for supporting efforts to secure media coverage (broadcast, print, online) that showcases MCW’s value and impact on the health sciences. This position will also prepare communication deliverables for a variety of external audiences and channels including, but not limited to, news releases, online articles, fact sheets/backgrounders, and reports to support media outreach and related results.
Ideal candidate will be curious and have a “nose for the news,” proactively identifying and developing story ideas for local, regional, and national media that highlight MCW’s key strategic priorities.
Primary Responsibilities
Write materials for the media (i.e., news releases, media alerts, pitches) and perform related duties, including gathering information; interviewing faculty, staff, and students, as needed; and following fact-checking and approval processes to prepare materials for distribution
Assist or lead in finding compelling story ideas and coordinating with PR/media team to develop and proactively pitch local, regional, and national media
Assist in responding to inbound media inquiries
Monitor local, regional, and national media outlets and corresponding opportunities
Update media lists and research appropriate contacts
Support earned media reporting
Assist with public relations, social media, and other marketing team duties to propel priority initiatives and campaigns forward
Provide suggestions for social media content
Coordinate/manage ad hoc projects, as assigned
Share progress with External Communications staff on a regular basis
Collaborate with broader Communications team
Perform other duties as assigned.
Knowledge - Skills - Abilities
Excellent verbal and written communication skills, including precise, accurate writing.
Professional demeanor and excellent human relations/customer service skills.
Ability to effectively plan, prioritize and organize work assignments and meet deadlines
Ability to write in AP style.
Ability to multitask and adapt to changing priorities.
Comfortable with Microsoft Office applications.
Qualifications
Minimum Education: Student must be in good academic standing in a bachelor’s or graduate level program in communications, public relations, journalism, or related field.
Minimum Experience: Experience writing for media, publications or previous internships preferred. Media relations experience preferred, but not required.
Physical Requirements
Work requires occasionally lifting moderate weight materials, standing, or walking continuously.
Work Environment
Occasional exposure to dust, noise, temperature changes, or contact with water or other liquids. Work is performed in an environmentally controlled environment.
Sensory Acuity
Ability to detect and translate speech or other communication required. May occasionally require the ability to distinguish colors and perceive relative distances between objects.
Why MCW?
Outstanding Healthcare Coverage, including but not limited to Health, Vision, and Dental. Along with Flexible Spending options
403B Retirement Package
Competitive Vacation and Paid Holidays offered
Tuition Reimbursement
Paid Parental Leave
Employee & Family Assistance Program (EFAP)
Pet Insurance
On campus Fitness Facility, offering onsite classes
Additional discounted rates on items such as: Select cell phone plans, local fitness facilities, Milwaukee recreation and entertainment etc.
For a brief overview of our benefits see: Benefits Overview
For a full list of positions see: MCW Careers
At MCW all of our endeavors, from our internal operations to our interactions with our partners, are driven by our shared organizational values: Caring – Collaborative – Curiosity – Inclusive – Integrity – Respect. We are committed to fostering an inclusive environment that values diversity in backgrounds, experiences, and perspectives through merit-based processes and in alignment with all applicable laws. We believe…