Job Description Summary
MUSC Office of Communications and Marketing seeks a collaborative Art Director to lead creative direction, integrated campaigns and enterprise storytelling for cancer-care initiatives. This role elevates the quality and impact of cancer-care communications through audience-centered marketing and compelling visual storytelling that strengthen the MUSC brand, engage audiences and advance MUSC's strategic priorities.
Entity
Medical University Hospital Authority (MUHA)
Worker Type
Employee
Worker Sub-Type
Regular
Cost Center
CC002311 SYS - Marketing Campaigns
Pay Rate Type
Salary
Pay Grade
Health-32
Scheduled Weekly Hours
40
Work Shift
Job Description
Job Description Summary
MUSC Office of Communications and Marketing seeks a collaborative Art Director to lead creative direction, integrated campaigns and enterprise storytelling for cancer-care initiatives. This role elevates the quality and impact of cancer-care communications through audience-centered marketing and compelling visual storytelling that strengthen the MUSC brand, engage audiences and advance MUSC's strategic priorities.
Reporting to the Senior Director of Brand Strategy, the Art Director is an integrated thinker with exceptional design, conceptual and communication skills, translating complex clinical and scientific information into compelling campaigns that guide patients and audiences throughout the cancer-care journey through the seamless integration of words and visuals. This leader develops creative brand strategy while remaining hands-on, delivering high-quality design for priority initiatives when needed. Working across clinical, research, academic, digital, and enterprise communications teams, the Art Director serves as a trusted creative partner to internal stakeholders and agency collaborators, ensuring cohesive, high-impact communications across channels.
This in-person position is based in Charleston, South Carolina.
Key Responsibilities :
Creative Leadership & Direction (35%)
Lead creative strategy for cancer-care initiatives, shaping integrated campaigns, visual systems and storytelling that elevate MUSC ’ s brand and engage audiences across the patient journey.
Translate complex clinical and research information into compelling visual narratives across the cancer-care journey.
Develop insight-driven creative solutions that strengthen brand positioning, increase engagement and support measurable marketing objectives.
Partner with the Senior Director of Brand Strategy to advance enterprise-wide creative brand standards, alignment and innovation.
Execute exceptional hands-on design for high-priority initiatives, applying strong conceptual thinking and visual craftsmanship.
Provide creative direction and mentorship to designers, freelancers and agency partners to ensure consistent, high-quality execution.
Leverage audience insights, campaign performance and engagement data to continuously improve creative effectiveness.
Enterprise, Digital , and Agency Collaboration (25%)
Ensure all internally and externally produced creative work aligns with MUSC brand standards and strategic direction.
Partner with marketing, communications, content and digital teams to deliver integrated, accurate and channel-optimized campaigns.
Serve as a cross-functional creative partner, fostering collaboration and alignment across the enterprise.
Oversee the organization and retention of agency-produced assets within MUSC's digital asset management (DAM) system, ensuring accessible, compliant, and well-managed libraries.
Production and Creative Operations (20%)
Oversee creative asset development from concept through final delivery, ensuring quality, accuracy, and alignment with project objectives.
Manage creative workflows, timelines, and production across multiple concurrent initiatives.
Produce production-ready artwork and collaborate with vendors and agency partners across print, digital, environmental, and multimedia channels.
Maintain…