Lead the school’s day-to-day digital storytelling and multi-channel communications so that current families, prospective families, students, staff and the wider community hear from the school consistently and with purpose. The postholder turns school life (learning, achievement, events, parent information, wellbeing, university and career pathways) into audience-appropriate content across email, social media and the website.
The role goes well beyond posting content. It owns the annual communications and social-media strategy, one integrated content calendar, campaigns with clear objectives, and the data that shows whether engagement, parent confidence, reputation and admissions interest are improving.
KEY RESPONSIBILITIES
1. Strategy, calendar and campaigns
• Build and deliver an annual communications and social-media strategy aligned with the school’s mission, enrolment objectives and family-engagement goals, with defined content pillars, audience segments, key messages and calls to action for each channel.
• Run one integrated editorial calendar (annual, termly, monthly, weekly) covering events, learning stories, achievement, parent information, admissions, staff recognition, wellbeing and awareness days, with capacity for live coverage.
• Write campaign briefs that set audience, objective, message, formats, schedule, budget and success measures, and advise school leaders on the right channel and format for each message.
2. Social media and community management
• Own the school’s organic presence on Instagram, Facebook, LinkedIn, YouTube, TikTok and other channels suited to its audiences and safeguarding requirements, creating platform-specific content rather than duplicating posts.
• Run integrated campaigns that build awareness, parent advocacy, admissions enquiries and reputation, using interactive formats (polls, Q&As, quizzes, parent-generated content) that prompt shares, saves, replies, registrations and referrals.
• Respond promptly and professionally to comments and direct messages, escalate concerns correctly, and monitor sentiment, misinformation and reputational risk.
3. Content and storytelling
• Source, write, design, publish and evaluate content: short-form video, photography, carousels, testimonials, news articles, blogs, newsletters, parent guides, FAQs and leadership messages.
• Spend regular time in classrooms and at events capturing authentic stories, and build relationships with teachers, heads of department and pastoral teams so that stories surface early.
• Maintain a searchable library of approved photography, video, templates and campaign assets.
4. Newsletters, email and cross-channel communications
• Lead or support newsletters, parent emails and event communications, with strong subject lines, mobile-friendly layouts, concise copy and audience segmentation.
• Turn each significant story into a cross-channel plan (email, social, web, admissions) with a priority message, call to action and follow-up, and use email analytics to improve future sends.
5. Parent, community and admissions engagement
• Strengthen trust, belonging and advocacy among current parents through participation campaigns such as polls, “Ask the School” and parent and student stories, within consent and brand standards.
• Work with Admissions to support the prospective-family journey from awareness to enrolment, answering likely questions on educational quality, culture, pastoral care, outcomes and inclusion.
• Support open days, tours, performances and milestones with pre-event promotion, live coverage and post-event follow-up.
6. Website and Head Office coordination
• Act as day-to-day liaison with Head Office, central Marketing and the website provider so that the site stays accurate, current and aligned with group brand standards.
• Maintain a content-update schedule and shared tracker (owner, status, approvals, publication and review dates), and correct outdated content within agreed turnaround times.
• Monitor traffic to…