Job Title
Senior Analyst, Research & Insights
Job Description
About The Position | Major Goals and Objectives and Location Requirements:
People Inc. is looking for a Sr. Analyst of Research & Insights to contribute to our research strategy for our Finance, Travel, & Insurance verticals (Core endemic portfolio: Travel + Leisure, Investopedia, TheBalance). Our high-quality content is aimed at helping people make decisions, find inspiration, and take action. And our first-party data is at the heart of informing everything we do--and not just on our finance and travel sites, but across powerful brands in home, food & beverage, tech, beauty, style, family, and health (including powerhouses like Better Homes and Gardens, Food & Wine, People, and AllRecipes).
Schedule Requirements:
Hybrid 3x a week- (New York)
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Team | The Team and/or Brand:
Across our brands and platforms People Inc.'s content engages, informs and entertains over 175 million U.S. consumers each month. Our team helps the Finance & Travel brands and revenue organization understand and connect with these consumers, using data to surface insights that inform content, media and advertising strategies.
About The Position’s Contributions:
Day-to-day responsibilities will include but not be limited to:
Become an expert on the Finance & Travel audiences – you’ll be required to go deep into the data, understand our sites and audience better than anyone and be the market expert on all things vertical-related. Finance includes banking, investments, insurance, credit cards, and more. This vertical also supports our sales organization which supports our automotive clients.
Uncover insights and use them to craft compelling stories, rooted in our first-party data, to support existing and new advertising partnerships and campaigns. For example, common analyses would be focused on supporting RFPs and day-to-day ad hoc requests. Skills that would benefit this role include:
Expertise in working with large data sets to synthesize information and draw out key insights
Expertise in using multiple sources of data and information (whether syndicated, quantitative, qualitative, secondary, etc.) to guide business decisions
Advise Marketing, Editorial, and Sales teams on brand management, audience expansion and sales initiatives.
Consult on the design of in-house quantitative consumer research studies that provide unique insights for our clients and partners.
The Role’s Minimum Qualifications and Job Requirements:
Education: College degree required
Specific Knowledge, Skills, Certifications and Abilities:
Minimum of 3-5 years conducting research and analytics in the digital/media landscape, and/or the finance/travel space – experience in both a strong plus
Expertise with various syndicated research sources: MRI-SIMMONS, MRI/Comscore Fusion, IPSOS Affluent, Google Analytics and Comscore. Familiarity with software from New Age, Telmar, MEMRI or IMS preferred
Comfort with Excel is a must, familiarity with comScore, Google Analytics, Google Trends is a plus
Knowledge / experience with data visualization tools. Familiarity with Looker is a plus.
Knowledge / experience with social listening tools.
Excellent research synthesis skills allowing you to draw out key insights
Stellar communication and data storytelling skills
Experience presenting results to both technical and non-technical audiences
Solid problem-solving skills and inquisitive nature allowing you to deliver effective research
Strong desire to increase your understanding of the finance (banking, investing,, insurance, & credit cards) and travel and automotive sectors.
% Travel Required ( Approximate ): N/A
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion,…