- Where
- Memphis, Tennessee, United States
- Level
- Senior
If you are looking to make an impact on a meaningful scale, come join us as we embrace the Power of One!
We strive to be an employer of choice and establish a reputation for being a talent rich organization where Associates can grow their career caring for others. For over a century, we’ve served the health care needs of the people of Memphis and the Mid-South.
The Senior Vice President of Marketing & Communications will contribute to business success by establishing strategic direction for a proactive and transformational communications and marketing program that is fully integrated with the business strategy. Collaborates across departments in order to shape an enterprise program that enhances brand positioning and manages our reputation with internal and external stakeholders. Responsible for the integration and consistency of communications initiative and messages across a diverse range of stakeholders and serve as the principal strategic communication counsel to all levels of the organization. Leads all aspects of the marketing and communication function, including media relations, crisis communications, leadership communications, corporate reputation, employee communications and digital and social communications. Models appropriate behavior as exemplified in MLH Mission, Vision and Values.
Working at MLH means carrying the mission forward of caring for our community and impacting the lives of patients in every way through compassion, a deliberate focus on service expectations and a consistent thriving for excellence.
A Brief Overview
The Senior Vice President of Marketing & Communications will contribute to business success by establishing strategic direction for a proactive and transformational communications and marketing program that is fully integrated with the business strategy. Collaborates across departments in order to shape an enterprise program that enhances brand positioning and manages our reputation with internal and external stakeholders. Responsible for the integration and consistency of communications initiative and messages across a diverse range of stakeholders and serve as the principal strategic communication counsel to all levels of the organization. Leads all aspects of the marketing and communication function, including media relations, crisis communications, leadership communications, corporate reputation, employee communications and digital and social communications. Models appropriate behavior as exemplified in MLH Mission, Vision and Values.
What you will do
Leads the development and execution of an integrated strategic marketing and communications strategy.
Establishes and communicates a compelling and inspired vision, creates competitive winning strategies and plans, and ensures department strategies are aligned with company strategies.
Integrates innovative technologies, data and analytics platforms and communications tools into the marketing and communications strategy.
Drives the development of a key messaging platform that ensures clear, cohesive and consistent communication across the organization.
Elevates a leadership communications strategy to effectively position the CEO and executive team as thought leaders and experts on important and relevant healthcare topics.
Develops, executes and monitors marketing strategies for short and long-term growth.
Leads marketing & communications and market research for the healthcare system.
Serves as key member of the executive leadership team.
Leads brand positioning and image management through measurable marketing and communications campaigns that are supported by market research. Leverages digital media, exceptional employee communications, and media relations to drive results.
Establishes goals and metrics to drive individual performance and accountability and measure progress.
Builds collaborative relationships across departmental lines and at various levels of the organization.
Ensures that key stakeholders are well informed and…