Job Location:
Royal Livingstone Resort By Anantara
Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people.
Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world’s most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.
The Cluster Marketing Manager is responsible for developing and executing innovative, results-oriented marketing strategies that enhance brand awareness, visibility, reputation, strengthen market positioning, drive qualified demand and contribute directly to revenue growth and profit across all properties.
The portfolio encompasses The Royal Livingstone Victoria Falls Zambia Hotel by Anantara, Anantara Stanley and Livingstone Victoria Falls Hotel, Anantara Tented Camp Kafue River, Avani Victoria Falls Resort, each offering distinctive luxury experiences that celebrate Africa's natural beauty, cultural heritage, exceptional wildlife, and authentic hospitality.
The role requires a dynamic, creative, and commercially driven marketing professional with a strong understanding of luxury travel, experiential hospitality, safari tourism, international source markets, luxury brand storytelling along with an understanding of digital marketing and social media strategy. Key Responsibilities
Strategic Marketing & Brand Positioning
Develop and implement an annual cluster marketing strategy aligned with business objectives, revenue targets, and brand guidelines. Adapt as required on a quarterly basis.
Establish differentiated positioning and compelling brand narratives for each property, highlighting unique experiences, location, and luxury offerings.
Build integrated marketing campaigns that position the cluster as a leading luxury travel and safari destination in Africa.
Identify opportunities to strengthen the properties' visibility across key international and regional source markets.
Develop targeted campaigns supporting leisure travel, luxury FIT, honeymoon, romance, adventure, wellness, and exclusive safari experiences.
Ensure consistent brand representation across all marketing materials, communications, digital platforms, and guest touchpoints.
Monitor competitor activities, luxury travel trends, and emerging consumer preferences to identify growth opportunities.
Conduct SWOT analyses and competitive benchmarking to refine strategies and identify growth opportunities.
Planning & Execution
Lead regular planning sessions with revenue, sales, and operations teams to align campaign priorities, promotional calendars, and market trends.
Maintain a calendar of brand and tactical campaigns and manage the execution to support the cluster in achieving revenue targets.
Finalise Marketing Budget, ensure clarity on targets and ROI, manage spend.
Identify and agree opportunities for cross selling and multi property itineraries within the cluster and beyond where relevant.
WHAT SUCCESS LOOKS LIKE
The successful Cluster Marketing Manager will establish a strong, differentiated market presence for each property while maximizing the commercial and storytelling advantages of the wider cluster.
Through creative leadership, strategic partnerships, exceptional content, and data-driven marketing,
the role will strengthen Minor Hotels and Resorts position in the African luxury hospitality market, increase international awareness, generate profitable demand, and contribute to the long-term commercial success of the portfolio.
QUALIFICATIONS & EXPERIENCE
Bachelor’s degree in marketing, Communications, Business Administration,…