Job Location:
The Parq Building
Minor Hotels is a global hospitality leader with over 600 hotels and resorts across six continents, a diverse portfolio of F&B businesses and a selection of luxury transportation services. With over five decades of experience, Minor Hotels has built a global network of hotel and hospitality brands driven by one key philosophy – we don’t need to be the biggest, but we do need to be the best.
Perpetually driven by an entrepreneurial spirit, we create better hospitality brands, businesses and partnerships. We do this because hospitality is our calling. We live and breathe it every day, always led by what matters most to our guests, our team members and our partners.
Joining Minor Hotels means becoming part of a truly international team, with real opportunities to grow, make an impact, and deliver what people truly want most.
Minor Hotels is seeking a Creative Director to lead the creative vision and direction across its portfolio of hotel brands and related businesses. This is a senior, hands-on role: the Creative Director will set the creative direction, personally shape the company’s most important work, and lead an in-house creative team that works alongside agencies, hotels and regional teams around the world.
The Creative Director will translate brand strategy into distinctive, commercially effective creative, protecting the clarity of each brand and the integrity of the wider portfolio. Reporting to the Vice President Marketing, the role has a visible voice in brand launches, rebrands, campaigns and hotel openings, and the opportunity to shape how Minor Hotels’ brands look, sound and feel for years to come.
The Creative Director will:
Creative vision and brand stewardship
Define and champion a distinctive creative vision for each brand, turning positioning and audience insight into visual identities and brand experiences across every touchpoint.
Protect brand architecture, identity systems and naming conventions, and challenge work that dilutes brand equity or creates unnecessary inconsistency.
Own and evolve brand guidelines as practical, digital-first design systems, with templates, toolkits and asset libraries that let corporate, regional and hotel teams execute consistently and well.
Lead creative direction for brand launches, refreshes, rebrands, conversions and pre-opening programmes, in partnership with the Vice President Marketing and brand governance forums.
Hands-on creative and integrated campaigns
Personally develop concepts and art-direct priority work, from first idea through to final execution, setting the standard by example.
Conceive and direct integrated campaigns across digital, social, video and motion, CRM, web, photography, print and out-of-home, with one clear idea and visual language across channels.
Lead art direction and visual storytelling for photography, film and content production, from brief and mood boards through to shoot oversight and post-production review.
Champion social-first and creator-led storytelling that feels native to each platform and true to the brand.
Use customer insight, performance data and testing to improve relevance and results, without compromising brand standards.
Brand experience in hotels
Work with interior design, food and beverage, operations and development teams so each brand is expressed consistently in physical touchpoints such as signage, print, packaging and in-room items.
Review property-level work that falls outside approved templates, and advise on property photography, collateral, campaigns and pre-opening creative.
Balance global brand consistency with local market relevance across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas.
Leading the creative team
Lead, coach and inspire the in-house creative team through regular design reviews, mentoring and constructive critique, building a culture of craft, curiosity and accountability.
Shape the team’s structure, skills mix and capacity across…