At Mitel, you will have the opportunity to help businesses connect, collaborate and provide better experiences for our customers. You will deliver valuable contributions in creating business success within our global organization utilizing your unique attributes, skills and experience.
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[ENGLISCH]
Overview:
As Senior Regional Marketing Manager, DACH, you run Mitel's integrated marketing program across Germany, Austria and Switzerland - the campaigns, events and partner motion that turn the regional plan into pipeline. You coordinate a European support matrix and a local execution team to deliver it, work day to day with DACH Sales, and report to the Regional Marketing Director.
You work closely with specialist teams to deliver the program. Your job is to make the whole program run, perform and improve - setting how it's executed, deploying the budget behind it, and using the numbers to steer what's working. There's room to grow in scope over time.
Responsibilities:
What you run
The integrated program. Turn the Director's regional plan into a single coordinated program across the buying cycle - installed-base development, cross-sell/upsell, new-logo acquisition and partner motion - sequenced across campaigns, events, PODs and partner activity.
The regional execution engine. Coordinate and drive Field Marketing, PODs (including dotted-line coordination with the German BDRs), events, and partner and webinar programs across DACH.
Budget deployment. Deploy the regional marketing budget against the program - pacing, trade-offs and ROI within the allocation set by the Director. Forecast and monitor the spend.
What you drive
The region's marketing-influenced pipeline. Run a program that performs: track account engagement and pipeline contribution, read the central analytics for what is and isn't working, and adjust the mix to improve results against the region's target.
Momentum into the funnel. Ensure marketing effort doesn't stop at activity completion - that campaigns and events hand off cleanly to Sales and BDR and convert into follow-through.
Working with central functions
Demand Gen Ops (pan-European). Partner with the ops team to shape and prioritise lead loading, campaign build in Salesforce/Marketo, and reporting. You define requirements and priorities and work closely with the Operations team to deliver the technical implementation.
Content. Commission and steer content through the local marketing team, the global content team and a German agency - you own the brief, the German-language quality bar and regional relevance.
Digital. Define the regional campaign plan and targeting for 6Sense, LinkedIn and email activities, and coordinate execution with the digital team, which manages delivery and optimisation.
Sales partnership
Serve as the day-to-day marketing partner to the DACH direct, indirect and BDR teams - the person Sales works with to get programs moving.
Keep the program aligned to sales priorities and target accounts, and feed insight and results back to regional stakeholders.
Requirements:
8+ years of B2B marketing experience, with a track record of running integrated regional programs and driving measurable pipeline through them - not just executing individual campaigns.
Demonstrated ability to orchestrate across a matrix (ops, content, digital, agency) and coordinate execution resources you don't line-manage , holding the whole to a result.
Fluent written and spoken German and English (required); French an advantage.
Confident working with Sales teams and complex buying groups - a proactive partner who contributes…