At MJH Life Sciences our success is measured by your success! If you set your standards high and want to contribute to a winning team, we’ll provide you with every opportunity to help grow our company and your career. Our associates come from all backgrounds, sharing one key quality: determination to succeed. We value being Service Focused, having a Passion for Winning, Innovation, Respect, Integrity, and Teamwork. Nothing means more to us than hiring people with these attributes. If you believe you’re right for the job, this is the place to prove it!
We are seeking an Associate Marketing Manager to lead event marketing for the American Journal of Managed Care (AJMC) and Managed Healthcare Executive (MHE) brands. Reporting to the Marketing Director, this role owns end-to-end marketing for large annual conferences and drives participant recruitment for small-format, invitation-only events. You will plan and execute integrated campaigns that build awareness, drive registration, and deliver a strong attendee experience for decision-makers at health plans, PBMs, health systems, IDNs, ACOs, academic institutions, community cancer centers, GPOs, and employer groups.
What You'll Do
Own end-to-end marketing for large annual conferences, from campaign planning through post-event recap, including integrated plans across email, paid digital and search, social, print and digital advertising, direct mail, and marketing partnerships
Use AI tools to accelerate campaign planning, copy iteration, audience list research, and performance analysis, maintaining quality and brand standards across all deliverables
Develop and manage event marketing budgets, tracking spend against plan throughout the event lifecycle
Set up and manage event registration, including registration sites, pricing tiers, promo codes, and confirmation communications
Plan and execute experiential marketing elements that enhance the on-site attendee experience
Manage the event app, including content setup, attendee communications, and engagement features
Manage event marketing vendors, including scoping work, overseeing deliverables, and tracking contracts
Write copy for marketing collateral and brief creative on assets, routing them for stakeholder approval
Secure qualified participants for small-format, invitation-only events such as executive forums, roundtables, and stakeholder discussions, building target lists of senior healthcare leaders who fit each event's focus and participant criteria
Manage outreach, invitations, follow-up, and confirmations to meet participation goals, tracking recruitment progress against targets and flagging gaps early
Collaborate with project management, business development, events, creative, and professional relations teams to align on goals, timelines, and deliverables
Track and report weekly on registration, recruitment, and campaign performance to the Marketing Director
Travel to large annual conferences to support on-site marketing and attendee experience
What Sets You Apart
3 or more years of marketing experience with a focus on event or conference marketing, including end-to-end ownership of registration-driven campaigns
Experience with event registration platforms, event apps, and marketing automation or email platforms
Proven ability to recruit attendees or participants to meet defined targets, including managing invitation-only outreach for senior healthcare audiences
Experience managing event budgets and vendors across multiple concurrent events
Active use of AI tools such as ChatGPT, Claude, or Perplexity to accelerate research, copy development, and campaign analysis in a fast-moving, deadline-driven environment
Strong project management skills with the ability to manage multiple events and deadlines simultaneously
Excellent writing and cross-functional communication skills
Ability to travel to annual conferences as needed
Familiarity with managed care, pharmacy, or health system audiences a plus
AI Capability…