Who We Are
We help men save their marriages through online coaching that gets results, often where traditional counseling hasn't.
Check out the Marriage Reset YouTube channel ( https://www.youtube.com/@marriagereset ) and Instagram ( https://www.instagram.com/joshhudson.marriagereset/ ).
The Role
We are hiring a Senior Direct Response Copywriter to own the message everywhere it appears at an eight-figure men's coaching company: the ads, the VSL, the funnel pages, and the email.
Responsibilities
Market research and ideation
Writing copy for ads, the VSL, funnel pages, and emails
Briefing the video editors and reviewing cuts against your script
Reviewing the analytics and iterating on what the numbers show
Keeping all copy within ad platform policies
You'll report to the Head of Paid Marketing and work closely with the founder.
Requirements
Must have:
Excellent written and spoken English, at a native or near-native level
Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls (ad → opt-in/VSL → application → call → close), with results you can show: cost per call, ROAS, or revenue attributed to your copy
Personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for an offer at scale
Written Meta ad copy at volume, week after week, and tracked which concepts won and why
Email marketing expert: daily broadcasts, sequences, deliverability, and revenue attribution, not just open rates
Able to give this role at least 20 hours a week, ideally 30 or more, with at least 3 hours a day overlapping European hours
Nice to have:
You have written for an offer built on emotions and relationships- men’s or personal transformation, grief, parenting, therapy-adjacent- rather than only make-money-online. And you understand, from life or work, why a husband and wife can both be trying and still not understand each other.
Comfortable reviewing a rough cut against your script and giving an editor clear notes
ActiveCampaign, GoHighLevel, ClickFunnels, Hyros
Experience with testimonial and case study ads
You've managed or mentored writers or editors
You've run your own business or built something inside one
You've written for an offer built on emotions- relationships, men's or personal transformation, grief, parenting, therapy-adjacent, faith- and you understand, from life or work, why a husband and wife can both be trying and still not understand each other.
Worked inside a company or offer doing $500,000+ per month in revenue, so you know what volume, speed, and scrutiny look like at that scale
Copy you personally wrote has sold at least $1 million in revenue, with numbers you can show and someone who can confirm them
Done real voice-of-customer research (sales-call reviews, customer interviews, reply mining) and turned it into copy
Operated in a compliance-sensitive vertical where ad copy could get an account restricted
Experience with ActiveCampaign, GoHighLevel, ClickFunnels, Hyros
What You'll Be Doing
Ads. You'll write new concepts and iterations based on the angles and customer profiles the Head of Paid Marketing sets. That includes high-income professionals (business owners, executives, engineers, doctors, finance people), the broader market, the analytical "engineer" type, testimonial ads, mechanism ads, and ads for different awareness levels. You write the scripts and the primary text. Each concept comes with a hypothesis, a target avatar, and your reasoning, and before you share it, you ask yourself one question: will this actually work? It's a high-volume role, with a steady flow of new concepts and iterations every week, scripted and briefed by Wednesday.
Creative direction. You'll manage the video editors. You write the briefs and shot lists and show them what good looks like. They edit, and you make sure the final ad is right: pacing, the hook, captions, visuals, music, formats, and whether it…