Live Your Passion. Add Your Magic.
At Montage International, we are doing something different, something exciting and it takes passionate people to bring our vision to life. We have built a culture that leads with the important notion we live by every day; do what you love. If this resonates with you, we look forward to receiving your application.
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Director of Marketing & Communications - Montage Big Sky
Position Summary
The Director of Marketing & Communications is responsible for leading the strategic development, execution, and oversight of all marketing, public relations, communications, brand partnerships, social media, and content initiatives for Montage Big Sky. This role serves as a key leader within the resort, partnering closely with the Director of Sales & Marketing, Executive Committee, and operational department leaders to elevate brand awareness, drive revenue, create differentiated guest experiences, and strengthen Montage Big Sky's position as the premier luxury mountain destination in North America. This leader will champion innovative programming, compelling storytelling, and strategic partnerships that generate meaningful guest engagement and revenue opportunities across Rooms, Food & Beverage, Spa, Retail, and Residences. A critical focus of the role is cultivating high-impact collaborations with luxury, fashion, lifestyle, wellness, culinary, and experiential brands that align with the Montage brand and attract affluent travelers. The Director of Marketing & Communications will oversee a Marketing Manager and Marketing Coordinator and serve as the primary leader responsible for public relations strategy, destination visibility, seasonal programming, media relations, and brand activation.
Essential Functions
Strategic Marketing & Brand Leadership
Develop and execute the resort's annual marketing and communications strategy in alignment with business objectives, revenue goals, and brand standards.
Create integrated marketing campaigns that drive awareness, consideration, bookings, ancillary revenue, market share, and guest engagement.
Serve as steward of the Montage Big Sky brand, ensuring all communications, partnerships, content, and guest-facing materials reflect luxury brand positioning.
Partner closely with Sales, Revenue Management, Operations, and Corporate Brand teams to identify opportunities that drive demand and optimize revenue performance.
Track campaign effectiveness and ROI through analytics, reporting, market trends, and competitive intelligence.
Public Relations & Media Strategy
Lead all public relations efforts for the resort, serving as primary liaison with agency partners, media, influencers, content creators, and industry stakeholders.
Develop and execute proactive national, regional, and destination-focused PR strategies designed to generate high-value earned media.
Create compelling story angles and destination narratives that position Montage Big Sky as a year-round luxury destination.
Oversee media visits, press trips, influencer stays, executive interviews, and editorial opportunities.
Develop crisis communications strategies and support reputation management initiatives when necessary.
Partnerships & Brand Collaborations
Identify, negotiate, and execute strategic partnerships with luxury, lifestyle, fashion, wellness, culinary, and experiential brands that enhance guest experiences and generate revenue opportunities.
Collaborate with corporate marketing and brand teams to leverage national partnership opportunities.
Develop activations that create meaningful brand exposure, guest engagement, and incremental business.
Build strong relationships with local and…