At Monument, we’re building a vertical software platform for the self-storage industry. This is a rare opportunity to reinvent a $50 billion market from the ground up.
Monument is a B2B SaaS platform built specifically for the self-storage industry. Our comprehensive solution integrates every essential feature operators and third-party managers need to run their self-storage businesses — from customer acquisition and payment processing to inventory management, physical access, move-ins and move-outs, delinquency management, and advanced reporting and analytics.
As Monument’s Director of Marketing , you are our first marketer. You report to the CEO and build the function from zero. Our core buyer is the self-storage operator running 10–100 facilities who wants one platform instead of ten vendors. We win on product and on relationships; your job is to make Monument the obvious choice before Sales ever picks up the phone, and to keep the right operators close until they are ready to buy.
The responsibilities below are the full charter for marketing at Monument, not a day-one checklist. You’ll start as a hands-on builder and sequence the work with the CEO, beginning with the priorities that have the biggest impact on pipeline and revenue. As the function scales, you’ll shape the headcount plan and build the team that takes on more of this charter, growing into a player-coach along the way.
What You’ll Own
The message. Positioning for each market segment we sell to, the messaging hierarchy the go-to-market team uses, the category story for why Monument, and our competitive positioning, all grounded in research you run yourself.
The map of the market. The HubSpot prospect database that is Monument’s single source of truth for our total addressable market of operators, third-party managers, and institutional owners. You own its structure and its content, building on the data we already have and keeping it current as trade show lists and new sources come in.
Content marketing. Monument’s voice in the industry and the evidence behind it. Client case studies with hard numbers. A thought-leadership program that keeps the CEO and leadership team in front of operators: LinkedIn, trade press, podcasts, and conference stages. Aggregated, anonymized data and trends from the platform. A customer advocacy program that builds a reference bench and drives reviews on the software review sites operators check (G2, Capterra, and the like).
Product marketing. Launches for major features, the demo narrative, and the battlecards and collateral (materials and presentations) that Sales walks in with. Value-based messaging for the core platform and every add-on module. Release announcements, roadmap updates, and QBR materials with Client Success, with shipped capabilities and roadmap always clearly separated. Co-marketing with our integration partners.
Lifecycle marketing. You own the nurture journey end to end: every operator who is not ready to buy stays in a journey you designed, with content you wrote and a re-engagement signal that hands them back to Sales. Around it, you build lead scoring and routing with MQL and SAL definitions agreed with Sales, write the outbound sequences Sales runs, publish a regular operator newsletter, and own marketing’s HubSpot setup.
Inbound marketing. Monument’s website and the path to Book a Demo. Answer-engine optimization, so that when an operator asks an AI assistant which platform to choose, Monument is in the answers. Small paid tests on Facebook, Reddit, and LinkedIn to learn which channels and messages reach operators, scaled only behind what the tests prove.
Events marketing. The strategy—not the logistics—behind Monument’s hosted events and trade shows, including booth and presentation materials, and pre- and post-show outreach that converts.
Who You Are
You have 5+ years of B2B SaaS marketing experience, including at least 2 years owning a marketing function or program end to end.
You’ve been the senior…