Macquarie University's Communications team within Group Marketing and Communications is seeking an experienced Social Media Advisor to support the University’s social media content and online presence.
* Salary Package: Annual base from $114,992 - $124,676 per annum (HEW 7), plus 17% employer's superannuation and annual leave loading
* Appointment Type: Full time 12 month fixed-term parental leave cover
* Location: Macquarie University, North Ryde
We're looking for an experienced Social Media Advisor to support our digital storytelling and community engagement.
About the Role
The Social Media Advisor oversees social media content development across Macquarie University's social media channels, supports community management and provides best practice advice to stakeholders to help achieve their communications goals.
Key accountabilities
Reporting to the Manager, Social Media and Online Engagement, you will:
Oversee the creation, planning and publishing of social media and ensure alignment with the University's brand, voice and strategic priorities.
Provide advice to stakeholders on the proper utilisation of social media channels and content to achieve desired communications outcomes.
Monitor and management engagement across owned social channels,
Identify and manage emerging issues or reputational risks on social media, escalating as required.
Support the upskilling of the broader social media team, reviewing and providing feedback on content to ensure consistent quality and alignment with social media strategy.
Manage social media reporting activity to assess the effectiveness of social media content and engagement strategies.
Lead integrating social media campaigns in collaboration with broader Group Marketing and Communications colleagues and University stakeholders.
How to apply
To apply for this position, please submit a statement of no more than 2 pages outline your suitability for the role, but addressing the selection criteria outlined below, and your resume.
Selection criteria
Demonstrated experience in managing social media channels within a brand or organisational context.
Your experience in translating communications into fit for platform social media content.
Proficiency in social media management and content creation tools such as Sprout Social, Meta Business Suite, Canva, CapCut or similar.
Strong understanding of social media trends, algorithms, reporting metrics and platform-specific best practice.
Ability to work collaboratively in fast-paced, content-rich environments, contributing effectively to cross-functional teams.
Experience in social media monitoring, community and issues management.
****Please note: This position is not available for visa sponsorship, and the successful applicant must have valid work rights in Australia.***
Applications Close: 15 November 2026
For role specific enquiries, please contact:
Vanessa Saines, Manager, Social Media and Online Engagement - vanessa.saines@mq.edu.au
We reserve the right to progress or decline applications at our discretion and may close this advertisement prior to the listed closing date.
Why join us?
Macquarie is a university engaged with the real and often complex problems and opportunities that define our lives. Since our foundation over 60 years ago, we have aspired to be a different type of university. Over the years, we have grown to become the centre of a vibrant local and global community. Connect with us today .
Explore the fantastic benefits available to you when you become part of the team at Macquarie University.
17% Superannuation
Subsidised onsite parking options
Flexible working options
Training and professional development
Onsite childcare facilities
Discounted health insurance (Medibank)
Onsite vacation care
Employee Assistance Program
Subsidised membership at the Sport & Aquatic Centre
Onsite GP, imaging & physio clinics
Pre-Employment Checks
Macquarie University cultivates a workplace defined by safety, ethical conduct, and strong integrity.…