About Us
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
Turn Campaign Research Into Insights That Strengthen Our Partnerships
MrBeast is building one of the most powerful consumer and services ecosystems in the world, spanning media, consumer products, financial services, telecom, loyalty, and brand partnerships.
As the Director of Insights, Research Stewardship at MrBeast , you will lead the research and measurement work that helps our clients and internal teams understand campaign performance and identify opportunities for growth. You will turn third-party research into clear, actionable insights that strengthen client relationships and inform future partnerships.
You will operate at the intersection of research operations, client insight, and internal strategic intelligence. This role is designed for a hands-on research leader who can translate client objectives into measurement plans, manage vendor partnerships, and deliver insights that guide decisions.
About the Role
You are the internal owner of every third-party campaign attribution measurement partnership MrBeast has — (e.g. Nielsen, Comscore, Meltwater, Ripple, MRI-Simmons, plus custom research vendors we commission on a per-deal basis) — and the person who converts raw research output into insight that lands with both the client and internal teams.
For every Strategic Partnership integration and every substantial base-account campaign, you write the measurement brief that answers the client's KPIs, steward the research through the vendor cycle, and glean the two or three insights per report that meaningfully advance the relationship.
What You’ll Do
Own the third-party measurement campaign attribution measurement vendor portfolio — Nielsen brand-lift and audience-composition studies; Comscore reach, frequency, and platform-mix measurement; Meltwater earned-media and social-listening; Ripple influencer/creator measurement; MRI-Simmons audience-attribute layering; plus any custom research firms we commission per integration.
Author the measurement brief for every substantial integration. Before a shoot, you sit with the Strategist AD and the client to convert the client's brand KPIs into a specific, measurable research plan — which vendors, which metrics, which cadence, which comparison sets.
Steward research through the vendor cycle. You own the working relationship with each vendor's account team. You catch problems before they surface. You accelerate turnaround. You know when a report needs a cross-check.
Glean insights and package them for two audiences. Every report has one story for the client (why this integration worked, what to do next) and one story for MrBeast internal (what patterns are emerging across our portfolio, what we can generalize). You write both.
Feed insights back to the Partnership leads and leadership — patterns you see across research become inputs to the prospecting plan.
Feed insights back to Creative Ops — patterns you see about which creative structures drive lift become inputs to Creative's development process.
What We’re Looking For
10–15 years of experience in media research, brand measurement, or advertising effectiveness —…