Muck Rack is trusted by thousands of organizations around the world to understand how their brands show up across news, social media and AI-generated answers.
Our AI-powered platform connects the entire PR workflow in one place, helping communications teams manage media relationships, understand the conversations shaping their brands, take action and measure their impact. Combined with analyst-led Media Intelligence and advisory services, Muck Rack turns signals into insights and insights into action.
Founder-controlled and growing profitably and sustainably, we have the freedom to build forward-thinking products, put our customers first, and offer an inclusive culture that welcomes diverse perspectives.
We're growing quickly, and we're looking for a driven, intellectually curious, and professionally persistent Strategic Accounts SDR to join our team and focus on breaking into net-new enterprise accounts.
Why this role exists:
Breaking into net-new enterprise accounts requires a different motion than traditional outbound — it takes time, research, and a coordinated strategy that a closing AE simply can't own alone. This role exists to build the top of the funnel for our most important prospects: identifying the right stakeholders, creating the first meaningful touchpoints, and generating qualified pipeline in accounts that could become some of our largest customers.
What you’ll do:
Deep account research before outreach — build org charts, identify key stakeholders across multiple levels and functions, and track trigger events (earnings calls, leadership changes, press releases, industry shifts) to find the right moment and angle to engage
Craft highly personalized, custom outreach — sequences are tailored to each stakeholder and account, not templated; a single email may reference a specific company announcement or strategic initiative relevant to that contact
Multi-thread into accounts — engage multiple stakeholders simultaneously rather than pursuing a single contact, and leverage internal resources like executive sponsors, events, and other channels to open doors and build familiarity across the organization over time
Partner closely with a Strategic/Enterprise AE — work in a true team structure, collaborating regularly on account strategy, prioritization, and how to position conversations with prospects
Drive toward pipeline, not just activity — success is measured by S2 [qualified] pipeline generated, with an emphasis on quality over volume and an understanding that breaking into a single account can take months
How success will be measured in this role:
S2 opportunities generated across assigned accounts
Account penetration — number of meaningful threads opened within priority accounts
Quality and conversion rate of outbound activity, not raw volume
If the details below describe you, you could be a great fit for this role:
1+ year of recent experience as an outbound SDR or BDR in SaaS, technology, or another complex B2B environment — this is a true new-logo prospecting role; customer success, account management, or inbound-only experience alone is not enough
Demonstrated experience creating pipeline through outbound prospecting — you have used phone, email, LinkedIn, and account research to start conversations and book qualified meetings with net-new prospects
Experience selling into enterprise, strategic, named, or complex mid-market accounts — you understand that larger accounts require patience, multiple stakeholders, and a coordinated approach rather than a high-volume transactional motion
Comfort prospecting senior decision-makers — you have reached out to Director-, VP-, and C-suite-level buyers and can adapt your messaging to different functions and priorities
Experience partnering closely with AEs on account strategy — you can prioritize accounts, share account intelligence, coordinate outreach, and build pipeline together rather than working solely from a lead list
Strong account research and personalization…