Marketing Manager – Digital & Performance Marketing
Location: Location: Hybrid - Irvine, CA
Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other. We exist for the benefit of our customers and employees.
Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below!
Mutual of Omaha Mortgage is looking for a Marketing Manager to own our digital marketing ecosystem — paid media, SEO, email and marketing automation, and online reputation — with a singular focus: generating high quality, cost-efficient leads that convert to funded loans. This role reports directly to the SVP of Marketing & Analytics.
Performance Marketing & Lead Generation
Own lead volume, cost-per-lead, cost-per-funded, and ROAS targets across all digital channels, measured through the full funnel from lead to funded loan.
Develop and execute paid search, paid social, and display strategy (Google Ads, Microsoft Ads, Meta), including budget allocation, bid strategy, and testing frameworks.
Support affiliate and lead vendor channels by monitoring lead quality, attribution integrity, and cost efficiency.
Lead conversion rate optimization across landing pages and web properties through structured A/B and multivariate testing.
SEO & Content Own organic search strategy, including technical SEO, on-page optimization, keyword strategy, and content planning aligned to lead-generation goals.
Track and report organic rankings, traffic, and organic lead contribution; identify and prioritize growth opportunities.
Email & Marketing Automation
Design, build, and optimize lifecycle, nurture, and re-engagement campaigns within the marketing automation platform.
Manage segmentation, list hygiene, deliverability, and engagement-based suppression to protect sender reputation and control platform costs.
Ensure email programs adhere to CAN-SPAM, TCPA, and applicable consent and opt-out requirements.
Online Reputation Management
Monitor and respond to customer reviews and brand mentions across Google Business Profile, review sites, and social platforms.
Build and manage review-generation and reputation reporting processes that comply with platform policies and FTC guidance on reviews and endorsements.
Analytics, Reporting & Strategy
Build and maintain reporting that connects channel spend to leads, applications, and funded loans; flag anomalies and recommend corrective action.
Partner with the Data & Analytics team to improve attribution, tracking, and funnel visibility.
Ensure all advertising, web, email, and reputation content for regulated products (Reverse/HECM, forward, refinance) aligns with company advertising and disclosure standards prior to launch.
Stay ahead of platform, algorithm, and industry changes and proactively recommend adoption where it improves efficiency.
Present performance results and strategic recommendations directly to the SVP of Marketing & Analytics.
Requirements
Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
5+ years of digital marketing experience with a demonstrated record of driving measurable lead generation results.
Hands-on experience managing Google Ads, Microsoft Ads, and Meta Ads, with strong command of CPL, CPA, and ROAS-based optimization. • Working knowledge of SEO (technical, on-page, content) and tools such as Google Search Console, GA4, and SEMrush or Ahrefs.
Experience with marketing automation and email platforms (e.g., Salesforce Marketing Cloud,…