Digital Demand Manager – UK&I
Location: UK&I
Department: Client Team
Contract: Full-time
12 Month Fixed Term Contract
About us
Mars Veterinary Health (MVH) Europe is a family of leading veterinary care providers, united by our purpose of creating A BETTER WORLD FOR PETS .
We are committed to providing exceptional veterinary care while supporting our people, clients and the communities we serve. Through our network of veterinary practices, we combine local expertise with the scale and capabilities of a wider organisation to continually improve the experience of pets and their owners.
About the role
We have an exciting opportunity for an experienced Digital Demand Manager to join our UK&I Client Team as a 12 Month Fixed Term Contract.
This is a commercially focused digital marketing role, responsible for driving customer acquisition, optimising digital performance and ensuring marketing investment delivers the greatest possible return.
Acting as the dedicated commercial trading lead for UK&I, you will work at the intersection of digital marketing, data and operational performance. You will use live site capacity, booking trends and commercial data to determine where marketing investment should be directed, ensuring we generate demand where our clinics have the capacity to deliver care.
You will play a key role in maximising the effectiveness of our digital acquisition channels, improving the online booking journey and identifying opportunities to increase conversion. Working closely with our Central Demand Hub, agencies and internal stakeholders, you will translate commercial priorities into clear, actionable marketing activity.
This is an opportunity for someone who combines strong digital performance expertise with commercial thinking, analytical capability and the confidence to influence stakeholders across a complex, multi-site business.
Key responsibilities
Commercial trading and digital investment
Lead UK&I commercial demand planning, identifying weekly volume gaps, site-level revenue trends and opportunities to generate additional demand.
Manage and optimise paid media investment across PPC and Meta, working with central media teams and agencies to ensure budgets are allocated effectively.
Use clinic capacity, occupancy and forward booking data to direct investment towards locations with available appointment capacity.
Partner with Finance and Data & Analytics (D&A) to understand the relationship between marketing investment, clinical activity and commercial performance.
Identify opportunities to improve return on investment while minimising unnecessary marketing spend.
Data, insight and capacity modelling
Develop a detailed understanding of site-level performance, occupancy and booking trends to inform marketing decisions.
Work with D&A to develop effective reporting, dashboards and pipeline tracking, providing visibility of performance and highlighting emerging opportunities or risks.
Use data and insight to forecast demand, identify volume declines and recommend appropriate commercial interventions.
Identify opportunities to improve digital booking infrastructure, including booking platforms, APIs and integrations, to support a seamless customer journey.
Digital acquisition and conversion optimisation
Monitor and optimise the end-to-end digital acquisition journey, including website landing pages, online booking journeys, enquiry forms, telephone routing, CRM activity and advertising creative.
Identify conversion barriers and opportunities to improve performance through Conversion Rate Optimisation (CRO).
Work closely with Central Web and CRM teams to implement improvements that increase enquiries, bookings and customer conversion.
Keep up to date with changes in search behaviour, including AI-driven search and Answer Engine Optimisation (AEO), ensuring our digital activity continues to capture relevant customer demand.
Share recommendations on effective content, messaging, calls to action and clinic assets to improve…