About the role
MyFitnessPal is investing in creators as a scalable growth channel. As Influencer Marketing Manager, you will lead the day-to-day execution of our influencer program while owning how we measure its success and demonstrate its return on investment. You will manage a team of influencer specialists and work directly with talent, agents, and internal partners.
What you'll do
Day-to-day execution
Oversee creator communications and provide hands-on support throughout the partnership lifecycle, from outreach and onboarding to briefing, content delivery, payment and performance analysis
Build and maintain long-term relationships with creators, talent managers, and agencies to drive loyalty, preferred rates, and repeat partnerships
Evaluate incoming and proposed influencer deals, determining which are worth pursuing based on audience fit, performance potential, and cost
Directly manage relationships with celebrity and macro influencers, including negotiation oversight and content planning
Review creator content to ensure it meets brand standards, messaging requirements, and campaign objectives
Track influencer performance against established KPIs and report results to stakeholders on a regular cadence
Program management
Manage influencer budgets and allocate spend across creators, tiers, and platforms to maximize return
Partner with cross-functional teams (e.g., Brand, Product Marketing, Growth Marketing, Legal, Finance) to support ongoing marketing campaigns and integrate creator activity into broader plans
Lead, coach, and develop influencer specialists who negotiate creator contracts, setting priorities, deal guidelines, and quality standards
Improve existing automations and build new automated processes (e.g., outreach, tracking, reporting, payments) to increase team efficiency and scalability
Strategy and measurement
Develop influencer strategies and programs aligned with overall brand and business objectives
Research industry trends, emerging platforms, and competitor activity, and translate findings into actionable recommendations
Determine how we define and measure program success, including the KPIs, benchmarks, and reporting framework used across the organization
Own our approach to conversion measurement, including attribution methodology and tracking tools, so creator activity can be credibly tied to downstream results such as installs, trials, and paid subscriptions
What you'll bring
5-7 years of experience in influencer, creator, or social media marketing, including experience managing celebrity or macro talent
Proven experience managing budgets and negotiating or overseeing creator contracts
Experience leading or mentoring team members
Strong analytical skills, with experience in attribution, performance reporting, and ROI analysis
Excellent communication, relationship-building, and negotiation skills
Strong understanding of TikTok, Instagram, and YouTube creator ecosystems
Ability to manage multiple priorities in a fast-paced environment
Experience in health, fitness, nutrition, or consumer subscription apps
Familiarity with mobile measurement partners, affiliate platforms, and creator management tools
Experience with AI tools and automations a plus
Values you’ll model
Be Kind and Care — build with empathy; assume positive intent; support teammates and members.
Live Good Health — champion healthy habits and balance in how we work and what we ship.
Be Data-Inspired — ground decisions in research and data; measure what matters.
Champion Change — lean into ambiguity; iterate, learn, and improve continuously.
Leave it Better than You Found It — raise quality, clarify systems, and document as you go.
Make It Happen — bias to action; deliver impact with craft and accountability.
The reasonably estimated salary for this role at MyFitnessPal ranges from $105,000 - $138,000 . Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, MyFitnessPal offers a…