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The Head of Marketing is responsible for the leadership, development and engagement of NAB's Marketing capability within the NAB Innovation Centre Vietnam. The role provides people leadership across a diverse team of marketing technology, personalisation, marketing data, analytics, governance and operational specialists, ensuring the capability has the skills, capacity, culture and leadership required to support Group Marketing's strategic objectives. Working closely with functional leaders in Australia, the Head of Marketing, Vietnam creates a high-performing environment that attracts, develops and retains talent, drives capability uplift, supports workforce planning and enables delivery teams to successfully execute against business priorities.
MAIN RESPONSIBILITIES:
People Leadership
Lead and inspire a multi-disciplinary marketing capability within NAB Vietnam.
Create a culture aligned to NAB's values and leadership expectations.
Drive colleague engagement, wellbeing, performance and development.
Coach and develop leaders and individual contributors.
Ensure effective performance management and succession planning.
Build leadership capability across the management team.
Foster collaboration across teams, functions and geographies.
Capability Development
Build sustainable capability across marketing technology, personalisation, analytics, data engineering and governance disciplines.
Partner with Australian functional leaders to understand future capability requirements.
Develop workforce plans aligned to strategic business priorities.
Drive learning, accreditation and professional development initiatives.
Ensure teams maintain contemporary industry knowledge and skills.
Talent Management
Lead recruitment and talent acquisition activities for the Vietnam Marketing team.
Establish talent pipelines for critical skill areas.
Support onboarding and integration of new employees.
Drive retention strategies for key talent and specialist roles.
Maintain a strong employer brand within the Vietnam market
Workforce Planning & Resource Management
Manage team structures and organisational effectiveness. Ensure appropriate capacity exists to support business demand.
Monitor workforce trends, utilisation and capability gaps.
Partner with Australian leaders on growth planning and organisational design activities.
Culture & Employee Experience
Create an inclusive, engaged and high-performing workplace culture.
Drive recognition and reward practices.
Promote collaboration between Vietnam and Australian teams.
Champion employee wellbeing and flexible ways of working.
Support organisational change and transformation initiatives.
Governance & Risk
Ensure all people leadership practices comply with NAB policies and standards.
Promote a strong risk culture across the organisation.
Support compliance with employment, conduct and governance requirements.
Escalate and manage people-related risks appropriately.
MAIN REQUIREMENTS:
Strong understanding of Marketing Technology (MarTech) ecosystems, including customer data, personalisation, marketing automation and analytics platforms , with the ability to translate business objectives into scalable technology-enabled solutions.
Proven experience partnering closely with Product, Data, Engineering and Marketing Technology teams to drive digital marketing capability, customer experience and commercial outcomes.
Strong communication with English proficiency to influence stakeholders across nations
Significant people leadership experience leading medium to large teams.
Demonstrated success leading leaders and specialist professionals.
Experience building and scaling capability centres or shared services teams.
Strong stakeholder engagement capability across multiple business functions.
Experience in workforce planning, talent management and organisational development.
Strong coaching and leadership development capability.
Experience…