Senior Marketing Manager
Remote, US
About Nametag
Nametag is building the future of secure digital identity. Our mission is to protect every human identity to restore trust in the AI era. We bring workforce-grade identity verification into the enterprise to verify the human behind accounts and critical actions. Today, global enterprises use Nametag across their workforce to prevent social engineering and deepfake impersonation attacks.
The Role
Nametag is hiring a Senior Marketing Manager to be one of the primary hands on our content engine; the person who can take a product update, a customer story, or an industry trend and turn it into a blog post, an email, a one-pager, and a social thread. This role leans content: you should be, first and foremost, an excellent writer who's comfortable in a technical B2B space. It's also a generalist role where you'll move across channels and formats rather than owning one lane, which suits someone who wants breadth over deep specialization in any single channel.
Role Overview
As Senior Marketing Manager, you will own a meaningful share of Nametag's day-to-day content output: blog posts, email newsletters, social copy, website updates, sales one-pagers, and event collateral. You'll work closely with Growth Marketing, Product Marketing, Design, Sales, Customer Success, and Channel Partnerships to keep everything on-voice and moving, and you'll often be the person turning someone else's raw material into something customers, prospects, and partners actually read.
What you’ll do
Content Creation & Editorial Ownership
Write and edit the majority of Nametag's recurring content: blog posts, thought-leadership articles, email newsletters, and website copy updates.
Maintain a consistent voice and terminology across everything you touch, using Nametag's messaging and style guide as the working standard.
Turn technical product detail into copy a security, IT, or HR buyer will want to read, without losing accuracy along the way.
Sales & Customer-Facing Collateral
Write and refresh customer-facing collateral: one-pagers, solution briefs, and customer stories.
Turn customer conversations and Customer Success input into concrete proof points and case studies.
Keep collateral current as messaging and product details change, rather than letting outdated one-pagers keep circulating.
Multi-Channel Campaign Support
Write copy supporting Growth Marketing's campaigns across email, social, paid, and landing pages.
Adapt a single core message across formats and channels so campaigns feel coordinated rather than assembled from parts.
Support A/B testing of messaging and creative with fresh copy variants.
Event & Field Marketing Content
Produce content supporting Nametag's conference presence and field events: talk-track material, dinner and panel briefs, and pre- and post-event follow-up content.
Partner with Channel Partnerships on content for partner-facing events and co-marketing moments.
Editorial Calendar & Cross-Functional Coordination
Own and maintain the marketing content calendar, coordinating inputs from Growth Marketing, Product Marketing, Design, and Sales so nothing ships late, off-voice, or duplicated.
Flag gaps and inconsistencies in existing content and messaging, and drive them to resolution rather than letting them sit.
Performance & Iteration
Track content performance: engagement, email metrics, content-influenced pipeline, in partnership with Growth Marketing, and use it to prioritize what to write next.
What You Bring
We encourage candidates from diverse backgrounds to apply, even if you don't meet every listed qualification. You'll thrive in this role if you bring most of the following:
~8 years in B2B marketing, with some of that time in a content-heavy role: content marketing, editorial, communications, or a marketing generalist role centered on writing.
Genuine comfort as a generalist. Someone who'd rather move across several channels well than own one channel deeply.
Experience marketing…