At Blue Cross and Blue Shield of Nebraska, we are a mission-driven organization dedicated to championing the health and well-being of our members and the communities we serve.
Our team is the power behind that promise. And, as the industry rapidly evolves and we seek ways to optimize business processes and customer experiences, there’s no greater time for forward-thinking professionals like you to join us in delivering on it! As a member of Team Blue, you’ll find purpose, opportunities and the support you need to build a meaningful career and make a powerful impact in our community.
This position is responsible for developing and managing the external communications and public relations strategy to strengthen brand reputation, increase visibility, and ensure consistent messaging across key audiences. This position serves as the primary point of contact for media relationships and partners with organizational leadership, Brand, Government Affairs, the Foundation, and external agency partners to develop and coordinate an annual public relations plan aligned with organizational priorities.
The role oversees media relations, press releases, public relations calendars, and external messaging while ensuring communication strategies support legislative initiatives, community engagement, and Foundation objectives. Working collaboratively across departments, this position plays a key role in supporting BCBSNE’s broader brand strategy without directly owning brand campaign development or execution.
Candidates applying to this position must live within driving distance of the Omaha, Nebraska metro. This position allows remote flexibility but will have 2-3 days per week in the office.
What You'll Do:
Public Relations & External Communications Lead the development and coordination of public relations strategy and calendar in partnership with leadership, Brand, and external agency partners.
Serve as the primary owner of media relationships, cultivating and maintaining relationships with journalists, media outlets, and other external stakeholders.
Oversee the development, review, approval coordination, and distribution of press releases, media statements, announcements, and other external communications.
Identify proactive media opportunities and develop messaging strategies that strengthen organizational reputation, visibility, and public trust.
Lead and manage crisis communications, including response planning, executive counsel, stakeholder coordination, and timely, consistent messaging to protect organizational reputation and public trust.
Strategic Alignment & Stakeholder Engagement Partner with the Brand team and external agency to ensure public relations initiatives complement and reinforce the broader brand campaign and strategic messaging.
Collaborate with Government Affairs and legislative leadership to align external communications with legislative priorities, public policy initiatives, and regulatory developments.
Build and maintain collaborative relationships with state government stakeholders, serving as a communications partner to support effective engagement, information sharing, and alignment on organizational and public policy priorities.
Support the Foundation by developing and coordinating communications that promote its mission, initiatives, community partnerships, and organizational impact.
Work directly with leadership and cross-functional stakeholders to ensure external messaging is consistent, timely, accurate, and aligned with business objectives.
Media Relations & Reputation Management
Act as the primary media contact, coordinating inquiries, interviews, media opportunities, and responses in partnership with appropriate internal stakeholders.
Develop proactive and responsive media strategies to communicate organizational priorities, achievements, and community contributions.
Monitor media coverage, emerging issues, public sentiment, and industry developments to identify communication opportunities and potential…