NEON releases films that start conversations, from Palme d'Or and Best Picture winners to first features from new voices. Every release gets its own campaign, built around what makes that film unlike anything else in theaters. We're looking for a senior marketer to lead those campaigns.
Position Overview
The Senior Director, Film Marketing & Strategy leads marketing for a share of our theatrical and VOD/SVOD slate, from acquisition through release. Working closely with the President and the EVP of Marketing, you'll own the campaign for each of your films: its positioning, its audience, its rollout, and the creative that brings it to market.
You'll lead a team of managers and coordinators, direct agencies and creative partners, and work across Distribution, Publicity, Digital, and Production to turn distinctive films into cultural events.
This is a campaign leadership role, not a creative services role. You'll set the strategy and direct the creative, and your team and partners will make it. The best candidates are marketers first, with the creative judgment to know when a trailer or poster isn't working and how to fix it.
Working closely with the President of Marketing and the EVP of Marketing, you will help translate each film’s unique voice, positioning, and audience opportunity into compelling creative campaigns that break through a crowded marketplace and build cultural momentum.
What you'll own
Campaign strategy and positioning
Set the marketing strategy for each of your films, from the first positioning conversation after acquisition through release and subsequent windows.
Define who each film is for, how they'll find it, and the single idea that will make them feel they need to see it.
Plan the campaign rollout: sequencing of trailers, key art, social, publicity moments, and experiential beats against release and festival dates.
Present and defend campaign strategy to filmmakers, talent, and senior leadership.
Audience, research and media
Use audience research, testing, and tracking to shape positioning, creative, and spend recommendations.
Partner with the media and Digital teams on paid strategy and channel mix, and manage campaign spend within budgets set by the department head.
Read campaign performance in real time and adjust creative, targeting, and rollout to move the needle.
Turn each campaign's results into learnings that make the next one sharper.
Creative leadership
Write the creative briefs that guide trailers, teasers, key art, digital AV, and social.
Direct agencies, editors, and designers, giving clear notes that keep the work true to the film and the strategy.
Ensure one strong idea carries across every audience touchpoint, adapted for each platform.
Oversee marketing-driven shoots and on-set marketing materials (specialty photography, BTS, EPK).
Digital and social strategy
Creator marketing: Identify the creators and cultural voices that matter for each film, and build creator strategies spanning organic editorial opportunities and paid partnerships.
Organic social: Partner with the Digital Marketing team to shape organic social rollouts, lead trend and creative brainstorms, and optimize AV and campaign creative based on platform behavior and performance.
Emerging opportunities: Spot emerging platforms, formats, communities, and cultural conversations where our films can break through.
• Experiential: Develop experiential and culturally relevant ideas that extend campaigns beyond traditional advertising.
Team and partnerships
Lead, coach, and grow a team of managers and coordinators across multiple simultaneous campaigns.
Set the team's standards and workflows for creative development, approvals, and delivery.
Build strong relationships with agencies, creative partners, distributors, and publicists, and bring in fresh talent.
Brand stewardship
Ensure every campaign reflects both the individual identity of its film and the standards and reputation of NEON.
Strengthen NEON's position as the distinctive…