When joining PerkinElmer, you select an experienced and trusted leader in scientific solutions, with the support of a global service network and distribution centers, providing the right solution, at the right time, to meet critical customer needs. With over an 80+ year legacy of advancing science and a mission of innovating for a healthier world, our dedicated team collaborates closely with commercial, government, academic and healthcare customers to deliver our broad portfolio of analytical solutions, and OneSource services.
Job Title
Marketing Director, Covaris
Location(s)
Covaris - Woburn - MA
Job Description
Covaris, a PerkinElmer Company, is a leader in sample preparation solutions across multiomics research and clinical applications. Powered by proprietary Adaptive Focused Acoustics® (AFA®) technology, our portfolio of advanced instruments, consumables, reagents, and kits for pre-analytical sample preparation deliver exceptional accuracy and reproducibility, enabling researchers to generate higher-quality data, develop novel assays, and drive breakthrough discoveries in life sciences. From academic labs to global biopharma organizations, Covaris is trusted by scientists who demand precision at every step of the analytical workflow. Learn more at www.covaris.com .
Job Summary: The position is ideal for a self-motivated individual with a broad scientific background and experience in marketing, product management, sales and/or business development, specifically with instrumentation, consumables, and reagents that enable high throughput biology. The candidate should have a high level of curiosity about our customers’ needs and be able to translate those needs into a clear and concise message to promote solutions using the Covaris technology platform. The successful candidate should be a creative and resourceful team player who excels at working across multiple departments (Sales, BD, Applications, R&D, Manufacturing, Quality, and Engineering) and with our European office. The role is multi-faceted and demands scientific understanding, market awareness and commercial expertise.
The Marketing Director's role is to identify longer term growth opportunities, determine product development priorities, describe product specifications, and shepherd approved projects through the development process and commercialization. This is an important appointment and the role will be both challenging and rewarding from a scientific and a business development perspective. Reporting to the Vice President of Business Development, Marketing, & Product Management, the Marketing Director will also work closely with Covaris’ Scientific and Technical leadership.
Key Responsibilities: The employee may be required to perform all, or a combination of the following essential responsibilities as determined by business necessity.
Strategic and Tactical Marketing
Conduct in-depth market research to Identify and analyze the market needs and potential customer segments for new-product and systems development
Develop and execute a comprehensive global marketing strategy aligned with Covaris' corporate objectives, portfolio priorities, and revenue growth targets.
Develop clear customer segmentation to enable effective targeting and positioning of existing products and solutions from Covaris across all geographies and segments
Establish measurable marketing objectives, performance indicators, and commercial impact metrics.
Product launch and branding
Obtain and interpret product/market information via customer feedback and scientific collaborations
Deliver on Covaris’ strategy through effective brand messaging across all channels and monitor their performance metrics Recommend/ideate, help develop new product specifications and work closely with Product Management team throughout product development cycle
Establish, test and implement robust value propositions for each new product and solutions
Digital Marketing
Lead the development and execution of digital…